Daily News: B2B Video Marketing, Consumer Content Preferences, LinkedIn’s Brand Refresh

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

B2B Video Marketing Grows Up, Getting Briefer and Garnering More Attention (June 18, 2019)
Street Fight: “The standards for B2B video marketing are rising as marketers get the hang of the hottest, no longer so new medium. Marketers are learning to keep things short and sweet, decreasing the average video length from six to four minutes from 2017 to 2018, and audiences are tuning in longer, online video platform Vidyard details in its annual video in business report.”

Consumer Preference: Brands Should Advertise Beside Safe, Accurate Content (June 18, 2019)
MediaPost: “Consumers don’t look favorably upon advertising that runs alongside “fake news” and otherwise offensive content. That’s according to a new report from Harris Poll and DoubleVerify, which found most consumers say it is important that brands advertise on safe, accurate and trustworthy content.”

An advertiser’s guide to navigating Amazon (June 18, 2019)
Marketing Dive: “Mary Meeker’s 2018 Internet Trends report found that 49% of consumers start their product search directly on Amazon. Even more impressive, Amazon now has nearly 50% of all online retail spend in the U.S. e-commerce market, according to eMarketer.”

Facebook to remove ‘Company Overview’ and ‘Biography’ fields from Pages (June 17, 2019)
Marketing Land: “Facebook is alerting Page owners that it is removing a number of fields from Page info starting August 1, 2019. The fields to be removed include Company Overview, Biography, Affiliation, Personal Interests and maybe more, according to a tweet from Matt Navarra (who spotted the changes via Facebook Marketing expert Mari Smith).”

LinkedIn Gets a Brand Refresh to Make it Feel “Warmer” and More Inviting (June 17, 2019)
Search Engine Journal: “LinkedIn unveiled an update to its branding which features a slightly different logo, a new color palette, and a custom font. The company says its updated branding is designed to convey warmth, humanity, and inclusion.”

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