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Daily News: B2B Buying Patterns, Holiday Retail Wins, Paid Search Growth, Tech-Powered Purchasing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Survey: 70% of B2B Buyers Still Want to Talk to Live Sales Reps (November 13, 2018)
LSA Insider: “Many companies over the last decade have shed sales reps, especially “feet on the street” in favor of a cheaper inside sales approach. And lots of companies are seeking channel partners to effectively outsource their sales effort.”

Webinar: The ‘Conversational Divide’ between Consumers and SMBs (November 13, 2018)
LSA Insider: “Based on a study commissioned by Soci, LSA is about to release a new report on local businesses, ratings and reviews. What’s different about this study is that it presented two parallel surveys to consumers and SMBs.”

Targeting Procrastinators Could Lead to Holiday Retail Wins (November 13, 2018)
Street Fight: “Analyzing more than $1.5 trillion in annual spend, purchase intelligence company Cardlytics’ data analysts found that physical stores still command more than 80% of holiday spending. But not all shoppers are created equal.”

IAB: Mobile drove paid search growth in first-half of 2018, desktop revenue flat (November 13, 2018)
Search Engine Land: “According to the Interactive Advertising Bureau (IAB), U.S. digital ad revenues reached $49.5 billion in the first half of 2018, an all time high. Last year revenues were $40.3 billion. Growth was 23 percent year over year. Search accounted for a declining share of overall revenue.”

Advice Local Announces New Voice Search Readiness Algorithm Integration Within Local Presence Management Solution (November 13, 2018)
Business Wire: “Advice Local lives at the forefront of the local presence management industry, as demonstrated by their newest algorithm, the Voice Search Readiness Score. Now part of their proprietary technology, this feature displays a score that allows their partners and SMBs alike to easily identify if a business is findable via voice search.”

Holiday Shoppers Turn To Tech-Powered Purchasing (November 12, 2018)
MediaPost: “While many shoppers will be visiting physical stores for holiday shopping, many also will be turning to mobile devices and virtual assistance to help them along.”

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