Daily News: Award Finalists Speak at LSA17, “Impressionable Use Fallacy,” In-Store Price Comparisons

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Want Stage-Time at LSA17? Apply to the Ad-to-Action Awards (December 12, 2016)
LSA Insider: “One of the biggest perks of the 2017 Ad-to-Action Awards (besides being free to submit) is that finalists of each category will get time on the main-stage at LSA17.”

Local’s Next Hurdle: The Impressionable Use Fallacy (December 12, 2016)
Street Fight: “The vast majority of our time contains urgencies that render us immune to push-based mobile ads.”

Holiday Insights: How Brands Can Make the Most of Last-Minute Holiday Shopping Trends (December 12, 2016)
GeoMarketing: “Christmas Eve is on a Saturday, which could influence shopping patterns. Waze’s Ana Sofia Reis shows how.”

Plenty of US Shoppers Are Doing Mobile Price Comparison in Stores (December 12, 2016)
eMarketer: “About half expect to check competitor prices on the phone while holiday shopping.”

Nielsen and Foursquare Partner to Tie Digital Ads to In-Store Visits (December 9, 2016)
Wall Street Journal: “Foursquare’s foot traffic data will be available through Nielsen’s measurement products.”

Yahoo introduces ‘Answers Now’ app, but will users respond? (December 9, 2016)
Search Engine Land: “The company hopes to address historical quality problems with a matching algorithm.”

Facebook discloses new measurement errors, continues to hone its math (December 9, 2016)
Marketing Land: “Facebook misreported engagement numbers for links and live videos and is refining the ad reach estimates it shows advertisers.”

Coalition for Better Ads Will Drive Change Consumers Want, And That The Industry Needs (December 8, 2016)
MediaPost: “In an effort to improve the relationship between consumers and advertisers, the Coalition for Better Ads was unveiled at dmexco in September.”

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