Daily News: Auto Repair Shop Case Study, Digital Budget Waste, Agency Clients Not Using ROI Tools

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Case Study: Small Auto Shop Generates 740 Calls with Search (November 6, 2017)
LSA Insider: “Here’s an example of how search and social helps SMBs compete with local competitors and brands.”

How To Avoid Wasting Your Entire Digital Budget (November 6, 2017)
AdExchanger: “Avoid wasting impressions served to people not in market for what you sell or who bought it already.”

Agencies: Clients Not Fully Using Available Tools, Unaware of Best Techniques (November 6, 2017)
Marketing Charts: “It’s not that clients are unwilling to invest in new technologies, it’s that they’re not fully utilizing the tools they have to improve and monitor ROI.”

Hilton’s Melissa Walner: To Rank In Voice Search Results, Craft Content That Answers Specific Questions (November 6, 2017)
GeoMarketing: “Brands must start by understanding not just what their customers are searching for, but the intent behind their queries.”

SMB Index: Big Gains for Local Stocks in October (November 6, 2017)
Street Fight: “This monthly feature from SurePath Capital Partners looks at the relative optimism about a range of public companies working with SMB clients.”

Yext Announces Winners of First-Ever Explorer Awards: Mindstream, Scorpion, DexYP & More (November 3, 2017)
Press Release: “The Yext Explorer Awards honor the companies and people defining the future of Digital Knowledge Management.”

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