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Daily News: Augmented Reality for Marketing, Consumers & Their Data, Moz Expands Partner Ecosystem

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

IAB releases Augmented Reality for Marketing playbook (June 5, 2019)
Marketing Land: “Augmented reality (AR) is becoming increasingly popular among consumers — and increasingly more available to marketers as a creative channel for reaching them. The technology is applied in a wide variety across marketing channels and is widely available to consumers — all they need is a mobile device with a camera and your application.”

Consumers Still Do Not Understand How Companies Use Their Data (June 5, 2019)
Street Fight: “More than one year after the implementation of GDPR in Europe and with CCPA looming, consumers still have no idea how and why companies like Google and Facebook collect their data. That’s according to a global survey by mobile marketing firm Ogury, the largest of its kind to ask consumers about their understanding of marketing and privacy.”

Moz Expands Partner Ecosystem, Delivers Best-of-Breed Local Presence Management & SEO (June 4, 2019)
Business Wire: “Moz, Inc. today announced the expansion of its Partner Ecosystem. Uberall, Web.com, and SinglePlatform join the ecosystem to offer customers an expansion of best-in-class resources.”

Average US Time Spent with Mobile in 2019 Has Increased (June 4, 2019)
eMarketer: “For the first time ever, US consumers will spend more time using their mobile devices than watching TV, with smartphone use dominating that time spent.”

Facebook Makes it Easier to Create Video Ads Out of Static Images (June 4, 2019)
Search Engine Journal: “Facebook is adding new features to its Video Creation Kit which simplify the process of creating mobile video ads. Introduced last year, Facebook’s Video Creation Kit is a tool that allows businesses to take static images and convert them into a video ad.”

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