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Daily News: Apps vs. Mobile Sites, Digital Transactions on Mobile, Navigating Brand Safety

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Apps vs. Mobile Sites: The Shopper’s Perspective (May 18, 2018)
LSA Insider: “Today, the mobile app vs. mobile website discussion has become less of a debate and more nuanced. Marketers have come to understand the unique role each plays in the customer journey.”

SEO Fundamentals: Your Guide to SEO Success Factors in 2018 (May 18, 2018)
Search Engine Journal: “Ready to learn the secret to search engine optimization (SEO)? Well, I hate to break it to you, but there really is no secret.”

Over 66 Percent Of All Digital Transactions Now Take Place On Mobile (May 17, 2018)
GeoMarketing: “In-app purchases dominate this percentage, suggesting that marketers should focus on the transaction experience there.”

Marketers Face Mass Adoption Of Voice Assistants: IAB Report (May 17, 2018)
MediaPost: “There are three discrete steps marketers should take to get started with using voice assistants and smart speakers for marketing, according to a new report by the Interactive Advertising Bureau (IAB).”

Navigating brand safety in the world of user-generated content (May 17, 2018)
MarTech Today: “Brand safety has never been a hotter topic than it is now. Brands are expected not only to understand who their advertisements are being shown to but also what content their ads may be running next to.”

Study: In-app ads drive more foot traffic than web ads (May 16, 2018)
Mobile Marketer: “In-app ads were more effective than web ads in driving increases in store visits last year, per a study by location intelligence firm Cuebiq.”

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