Daily News: AOL Buys Millennial Media, Twitter Expands Self-Service Ads for SMBs

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:

AOL Buys Mobile Marketer Millennial Media For Roughly $240 Million (September 3, 2015)
Marketing Land: “This morning, AOL announced that it was buying mobile ad platform Millennial Media for roughly $240 million.”

SMB Data Point of the Week: Ad Spending Drops (September 2, 2015)
BIA/Kelsey: “BIA/Kelsey research director, Steve Marshall attributes the drop in SMB ad spending to increased use of digital media and increased use of social media.”

Webinar: How SMBs Are Changing Everything (September 2, 2015)
GeoMarketing: “Upcoming webinar to explore the significant impact on the way local media outlets, advertisers, and marketing services providers need to know to prepare and capitalize growing influence of SMB advertisers.”

Twitter Expands Self-Service Ads To Nearly Every Market Where Users Can Tweet (September 2, 2015)
Forbes: “In just about every country where people can legally tweet, small and medium-sized businesses can now run their own Twitter advertisements, too.”

Shopkick: We’ve Driven 33 Million Store Visits (So Far) In 2015 (September 2, 2015)
GeoMarketing: “Shopkick, the five-year-old Redwood City, CA-based tech company has surpassed 15 million app users worldwide; a rep tells GeoMarketing that it has also contributed to 33 million store visits this year alone.”

The FTC is cracking down on video makers who don’t disclose who’s paying the bills (September 2, 2015)
Washington Post: “According to the FTC complaint, Machinima did not properly disclose that some videos were paid for by Starcom MediaVest Group, an ad agency hired by Microsoft to promote the Xbox One.”

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