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Daily News: Americans & Personal Data Usage, The DOOH Opportunity, ‘Rich Answers’ on Google Assistant

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Survey: 93% Want Marketers to Ask Permission to Use Personal Data (April 5, 2019)
LSA Insider: “A new survey out from NBC and the Wall Street Journal reflects the ambivalence Americans feel the tech industry and its data-for-access business model. The data are discussed in two parallel pieces: “Americans give social media a clear thumbs-down” (NBC) and the even more strident “Americans Hate Social Media but Can’t Give It Up” (WSJ).”

The DOOH Opportunity: How OOH is Becoming a Bigger Piece of the Media Mix Pie (April 5, 2019)
Street Fight: “Out-of-Home (OOH) advertising is having a fantastic run. It is the only traditional media channel to consistently grow over the last 10 years and is expected to continue growing in 2019, according to the Outdoor Advertising Association of America.”

‘Rich Answers’ coming to Google Assistant (April 5, 2019)
Search Engine Land: “Google is putting more graphics, tools and enhanced visual content in Google Assistant search results for Android devices. Calling the range of imagery and new types of content “rich answers,” the company appears to be harmonizing results in the Assistant with mobile search results more generally.”

Verizon Media now featuring premium digital-out-of-home inventory for advertisers (April 4, 2019)
Verizon: “Verizon Media today announced the release of Digital Out-of-Home (DOOH) inventory for its omnichannel DSP, enabling customers to programmatically serve ads on digital screens in public spaces. The feature unlocks a new and unique inventory source for advertisers, helping them reach consumers while on the go, outside of their homes and off-device.”

Smartphones Will Account for More than One-Third of Ecommerce Sales in 2019 (April 4, 2019)
eMarketer: “Smartphone retail mcommerce sales will reach $203.94 billion in 2019, making up 34% of all US ecommerce sales. While desktop purchases still dominate—amounting to $331.85 billion in 2019—they are growing at a rate of just 5.0%.”

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