Archive

Daily News: Amazon Kills Local Deals, Constant Contact Acquired for $1.1B, How Consumers Like Their Marketing

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:

“Local Commerce” (November 2, 2015)
LSA Insider: “Amazon has decided to shutter its Amazon Local app and no longer will sell daily deals after December 18.”

After $1 Billion Sale to Webhost EIGI, Will Constant Contact Keep Its Soul? (November 2, 2015)
Screenwerk: “This morning Constant Contact announced that it had agreed to be acquired in a deal valued at roughly $1.1 billion.”

Infographic: Consumers Know Exactly How They Want to Be Marketed To (November 1, 2015)
Adweek: “Only 8 percent of consumers said they didn’t want to receive marketing, while each respondent cited a preferred way of discovering new products.”

How to tie your marketing metrics to real business results (5 steps) (October 31, 2015)
Venture Beat: “1. Determine your source(s) of truth…2. Get on the same page with finance…3. Build the historical model…4. Reverse the model…5. Broadcast.”

Paid-Search Spending Cools As Advertisers Keep Powder Dry For Holiday Blitz (October 30, 2015)
MediaPost: “Paid-search spending cooled in the third quarter due to higher prices for paid search clicks and advertisers opting to save budgets for the rapidly approaching holiday push.”

Budget Constraints, Lack Of Focus Hinder Online/Offline Efforts (October 30, 2015)
GeoMarketing: “Marketers may have a clear goal of attracting consumers into their stores with their digital ad campaigns, but too often, the message, strategy, and budgeting are too unfocused and diffuse to make much difference.”

Leave a Reply

(Comment Guidelines)

*

Close

First Name

Last Name

Company Name

Email Address