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Daily News: Amazon Home Services Now in 15 Markets, Social Media Creates Brand Awareness

Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:

#FFVideo15 Keynote: Exploring the Most Successful YouTube Content (July 22, 2015)
LSA Insider: “With 300 hours of video uploaded every minute on YouTube, Mark McMaster, global brand activation at Google/YouTube, will share insight into proven video content techniques at our upcoming Fast Forward Video Summit in Chicago August 18-19.”

Study Finds Consumer Search Preferences Depend Heavily on Type of Business (July 22, 2015)
StreetFight: “This study bears out all of those generalized conclusions, but also suggests that we who focus on digital are probably oversimplifying the complex media landscape consumers intuitively navigate in order to get their daily needs met in the local marketplace.”

Birth of a New Local Giant: Amazon Home Services Now in 15 US Markets (July 22, 2015)
LSA Insider: “Amazon launched the service earlier this year on March 30. The company says that it now offers ‘over 15 million unique services across more than 900 professional services.’”

Social Media Creates Brand Awareness For Marketers (July 22, 2015)
MediaPost: “According to a new study from Regalix, social media marketing today is largely used to build awareness and exposure, though 80% of respondents say revenue generated from social media marketing is less than 10%.”

The Search Agency Mandate: Differentiate Or Die! (July 21, 2015)
MediaPost: “It’s 2015. Your free consultations, audits, case studies, client success stories, company culture & executive experience are no longer enough to truly differentiate your agency.”

Online ad industry tries to stamp out click fraud (July 21, 2015)
PC World: “The online advertising industry is marshaling a fresh effort to fight click fraud, which steals money from advertisers and undermines faith in online campaigns.”

Yahoo Got Brands to Buy More Ads at Higher Prices Than a Year Ago (July 21, 2015)
AdAge: “The second quarter of 2015 marked the first time since Ms. Mayer took over as Yahoo CEO in July 2012 that the company was able to get brands to buy more search and display ads and, on average, pay more for both of those ad formats than they did a year ago.”

51 Percent Of Consumers’ Mobile Purchases Are For Physical Goods (July 21, 2015)
GeoMarketing: ““51 percent of consumers’ mobile purchases are for physical goods, according to Javelin Research, meaning that spending on retail items now outpaces virtual goods such as games, music, and apps.”

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