Daily News: Agencies Growing with New Tech, How Marketers Can Make Co-op Effective, YP & Verve Partner

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: Agencies Say Emerging Tech (VR, AI, IoT, etc.) Is Top Growth Area (June 14, 2017)
LSA Insider: “61% of mid-sized agencies say new tech (VR, chatbots, AI, IoT, etc.) is their top projected revenue growth area in 2017.”

SMBs Need Marketers & Media to Make Co-op Advertising Effective (June 14, 2017)
LSA Insider: “Media companies have the opportunity to support, facilitate and fulfill co-op campaigns in order to help SMBs reach more local consumers.”

Why Twitter’s Direct Message API Update Matters For Brick-And-Mortars (June 14, 2017)
GeoMarketing: “The company aims to make it easier for users to interact with brands — and particularly local businesses — beyond DM conversations.”

Acquisio Announces Strategic Partnership with Yext (June 14, 2017)
Press Release: “Acquisio has announced a strategic partnership as a leading App Directory partner with local marketing authority, Yext.”

YP Teams with Verve to Deliver Mobile-Display Offering for National Brands and Agencies (June 14, 2017)
Press Release: “YP is teaming up with Verve to power its Enhanced Mobile Targeting offering.”

Report: 2016 holiday quarter saw highest rate of digital influence on store visitation (June 13, 2017)
MarketingLand: “Cuebiq report offers online-to-offline benchmarking metrics for nine verticals.”

Yext launches app directory with 26 partners for two-way data exchange (June 13, 2017)
Search Engine Land: “Data integrations span a range of categories and partners.”

How Brands Decipher What Local Marketing Tactics Are Working (June 13, 2017)
Street Fight: “A diverse trio of brands and organizations discussed how they use hyperlocal marketing—and what they are mindful of.”

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