Daily News: Agencies Expect Profitable Growth, Snapchat vs. Instagram, Internet Ad Rates Soar

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Agencies Are Confident About Profitable Growth This Year. Where Will it Come From? (June 9, 2017)
Marketing Charts: “Some 86% of agencies are confident that this year will be better than last in terms of profitable growth.”

Snapchat vs. Instagram: What marketers need to know (June 9, 2017)
Digiday: “As Instagram’s Stories product creating huge competition to Snapchat, brands and advertisers are trying to figure out which works best.”

While TV Ads Dip, Internet Ad Rates Soar (June 8, 2017)
MediaPost: “Higher-than-expected Internet advertising business in 2017 will more than compensate for TV ad declines — including all platforms, broadcast, cable, and TV stations.”

Study: 80% of shoppers want to use connected devices for purchases (June 8, 2017)
Mobile Marketer: “80% of Americans have a strong interest in using connected devices to make purchases while still showing concern about data security.”

As Social, Voice, And Visual Search Rises, YP Finds That Websites Remain ‘Foundational’ For Locals (June 8, 2017)
GeoMarketing: “Websites are foundational to connecting local businesses with consumers, and a strong SEO strategy is critical to delivering traffic to their sites.”

Dentsu Rolls Out New Platform With Info On Just About Everyone (June 8, 2017)
MediaPost: “Dentsu Aegis Network is rolling out its new Merkle-developed people-based research and targeting platform called MI.”

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