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Daily News: AdWords Express is Dead, SEO Tools for Marketers, Voice Search Readiness in 2019

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

AdWords Express Is Dead, Long Live Smart Campaigns (January 14, 2019)
LSA Insider: “RIP AdWords Express. Not a surprise to anyone, it has been officially subsumed by Google Smart Campaigns. Smart Campaigns were introduced in July of last year, with the intention of simplifying the ad-creation experience for small business owners.”

All of the SEO Tools Marketers Need for 2019 (January 14, 2019)
LSA Insider: “2019 is here, and that means it’s time for marketers to take a step back and see how they can keep their client’s online presence modernized and effective. As search trends change and local SEO tools become more powerful, it’s important to stay ahead of the curve when it comes to growing your client’s digital footprint.”

4 Use-Cases To Leverage OOH Data (January 14, 2019)
MediaPost: “As the advertising business has changed, so has OOH. Today, data sets provide opportunities to leverage new tools, insights and planning approaches to reinforce the value of OOH as a medium with a distinct focus on the power of audiences in locations.”

Voice Search Readiness in 2019 and Beyond (January 14, 2019)
Street Fight: “2019 is here. While the focus in recent weeks has been predictions on the digital marketing trends that are expected to emerge this year, I would argue that one of the most important measures brands need to take in 2019 is to implement a full-scale voice search readiness strategy, if they have not already.”

Mobile carriers end data sharing with location aggregators; should marketers worry? (January 11, 2019)
Marketing Land: “The collection and use of real-time mobile-location data has emerged as a critical piece of the larger data-privacy debate. A recent run of negative stories have conveyed the impression that location data usage by marketers is tantamount to spying on consumers.”

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