Daily News: Addressing the $7B in Ad Fraud, SMB Churn Story is Complex, Demystifying Location Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Promoboxx’s Local Ads Program Aims To Drive Awareness, Foot Traffic For Retailers (February 22, 2016)
GeoMarketing: “Atlanta-based home furnishings marketer Shaw Floors says the automated ad platform connected it to mobile customers at neighborhood outlets across the country.”

What’s Being Done to Rein In $7 Billion in Ad Fraud (February 21, 2016)
Adweek: “Long a dirty little secret of the digital media business, the topic of ad fraud has been thrust front and center in discussions among agency executives, advertisers and publishers over the last three years.”

The SMB Churn Story Is More Complex than We Thought (February 19, 2016)
BIA/Kelsey: “There are some widely accepted narratives about churn but they may not be entirely accurate – or the reasons behind churn may be more nuanced and complex than widely understood.”

IAB Looks to Demystify Location Data for Publishers (February 19, 2016)
Ad Age: “Today the IAB, along with its Mobile Marketing Center of Excellence, released the IAB Mobile Location Data Guide for Publishers.”

7 ‘Local’ Tools Big Brand CMOs Need To Be Aware Of (February 19, 2016)
Forbes: “Here are seven tools that CMOs of any size need to A) be aware of and B) realize that just because they have a bigger budget on a national scale doesn’t mean locally-based competitors cannot or are not besting them when it comes to engaging with customers.”

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