Daily News: Addressable SMB Market, 4B Store Visits from Google Ads, Snapchat & Pinterest Target SMBs

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

The Addressable SMB Market May Only Be 20% Penetrated (March 30, 2017)
LSA Insider: “If we assume true addressable market in the US is between 10 – 15 million then only 20% of the market is penetrated by agencies/media sellers.”

Didn’t See It Coming: How AI Could Disrupt SMB Marketing (March 30, 2017)
LSA Insider: “It’s almost a certainty that AI/machine learning will disrupt the way that digital marketing for SMBs is being sold and fulfilled.”

Why SMBs DIY? ‘Good Enough’ May Be Good Enough (March 30, 2017)
LSA Insider: “Just under 30% of SMBs in a recent survey said they outsourced while 50% did their own digital marketing in house.”

Snapchat’s pitch to small brands and businesses: Self-serve sponsored geofilters (March 30, 2017)
Digiday: “The geofilters are not just a win for small businesses and brands but also for Snap itself.”

Pinterest Recruits Small Business Advertisers in Push to Diversify Revenue (March 29, 2017)
Bloomberg: “Startup knows what people want to buy online, making it an emerging rival to Google’s huge search business.”

Google says it has now tracked 4 billion store visits from ads (March 29, 2017)
Search Engine Land: “The company says thousands more advertisers will gain access to store visits data.”

Mobile now accounts for nearly 70% of digital media time [comScore] (March 29, 2017)
MarketingLand: “As desktop sputters, digital growth is all mobile — as evidenced by a slew of new comScore data.”

Retale Offers In-Store Foot Traffic Guarantee On In-App Inventory (March 29, 2017)
AdExchanger: “Location-based shopping app Retale will now offer advertisers a warranty: foot traffic or your money back – at least in the form of a media makegood.”

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