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Daily News: Ad-Selling Companies, Consumer Decision Journey, Mailchimp’s Marketing Platform

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Google, Facebook, Amazon Are the New NBC, ABC and CBS (May 12, 2019)
LSA Insider: “Last week the IAB released its full year 2018 US digital ad revenue report. The headline was: digital advertising crosses $100 billion threshold — $107.5 billion to be precise. The bulk of that revenue (75%) is concentrated in the “top 10 leading ad-selling companies.” The IAB doesn’t name them but it’s basically Google, Facebook and Amazon, followed by Microsoft, Yahoo/Verizon, Twitter, Snap, Yelp and a few others in the programmatic ecosystem.”

Leveraging data science to illuminate the modern consumer decision journey (May 13, 2019)
Search Engine Land: “When analysis of behavior focuses on query relationships, we find searches are seldom linear and occur in clusters that don’t necessarily align with funnel-like behavior.”

Google Debuts Tool To Optimize Content, Make YouTube Ad Production Easier (May 13, 2019)
MediaPost: “Google on Monday announced an advertising tool that will make it easier for marketers to create YouTube ads. The company expects to demonstrate it on Tuesday at Marketing Live.”

Beyond SEO: How to Reframe the Local Marketing Conversation (May 13, 2019)
Street fight: “I have been at it for about 20 years (actually 19), and I am ready for new language that describes digital marketing in terms that help businesses build sustainable marketing practices that create long-term customer relationships.”

Mailchimp set to launch full-service marketing platform (May 13, 2019)
MarTech Today: “Mailchimp is evolving. In an announcement on Monday, the email service provider revealed the launch of their first full-service marketing platform, adding a variety of features designed to benefit their SMB customers. Known for its affordable (or free) email marketing service, Mailchimp is also launching tiered pricing for the new platform.”

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