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Daily News: About Review Rich Snippets, Fallacy of Micro-Moments, Customer Service on Social Media

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Review Rich Snippets: What They’re For & What They’re Not For (August 28, 2017)
LSA Insider: “Review rich snippets are an excellent way to entice your clients’ website visitors to become new customers.”

The Fallacy of Google’s “Micro-Moment” Positioning (August 28, 2017)
Street Fight: “Google’s micro-moment is a gross form of reductionism that doesn’t help us understand the customer journey better.”

Where In The World Is Your Digital Consumer? (August 28, 2017)
MediaPost: “Overlaying first-party data with accurate and real-time location data enhances the ability of marketers to serve appropriate creative and messaging at the right time and place.”

Report: Retailers struggle to improve customer service on social platforms (August 28, 2017)
Digiday: “As consumers increasingly turn to social platforms like Facebook and Instagram to shop, they expect to have customer service issues handled there.”

For Many Marketers, Email Is Still King (August 28, 2017)
eMarketer: “Channel remains popular because of its reach and steady performance.”

The Challenges — and Opportunities — of Location-Based Marketing (August 28, 2017)
GeoMarketing: “Location-based advertising through push notifications are 20 times more effective than generic banner ads.”

Augmented Reality: Where are we now, and what does it mean for marketers? (August 25, 2017)
Search Engine Land: “AR is becoming more than just a novelty for marketers.”

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