Daily News: 66 New LSA Members in 2017, Internet Ad Growth Stalling, How We Spend Time with Media

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Twitter, Facebook, Edward Jones, PlaceIQ & 62 Others Join LSA in 2017 (January 2, 2018)
LSA Insider: “In 2017, the Local Search Association (LSA) welcomed 66 new members to the association including Twitter, Facebook, Edward Jones, PlaceIQ and more.”

IAB: Ad-Revenue Growth Stalling, Big Platforms Must Now Mine SMB Market (January 2, 2018)
LSA Insider: “A little noticed ‘addendum’ to the IAB’s Internet Revenue Half Year Report, released last month, argued that ad spending among national advertisers is flat to anemic.”

Six Surprising Facts About the Way We Spend Our Time with Media (January 2, 2018)
eMarketer: “US adults spend much more time with nondigital radio than they do with social networks.”

Amazon’s Dave Isbitski: With Voice-Enabled ‘Everything,’ Brands Must Get Back To Conversational Basics (January 2, 2018)
GeoMarketing: “Following a keynote at Yext’s ONWARD conference, Isbitski discussed the mainstreaming of Alexa — and the next phase of the mass shift to voice for marketers.”

DialogTech CEO on Acquiring Swydo (January 2, 2018)
DialogTech: “Today DialogTech announced some very big news: we have acquired Swydo, the provider of industry-leading digital marketing dashboards, reports, and visualizations.”

Twitter ended the year on a fascinating run (December 31, 2017)
TechCrunch: “It looks like Twitter could finish the year up more than 25 percent.”

2018 will be the year chatbot conversations get real (December 30, 2017)
VentureBeat: “Here are five examples of how we will learn more about the complex workings of conversational commerce in the coming year.”

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