Daily News: 60+ Local Marketing Predictions, Impact of VAs on Local Search, Local Digital News Pubs

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

60+ Predictions for Local & Location-Based Marketing in 2018 (January 3, 2018)
LSA Insider: “In a new collection of predictions for the local marketing space, agencies, publishers, MarTech providers and advertisers explored what they expect for 2018.”

Will Virtual Assistants Dramatically Change Local Search/Discovery? (January 3, 2018)
LSA Insider: “Is voice search on virtual assistants purely additive or does it disrupt local search in some form?”

Local digital news publishers are ignoring display revenue (January 3, 2018)
Digiday: “Many digital local news publishers already eschew display advertising to focus on branded content and consumer revenue.”

Amazon shipped over 5 billion items with Prime in 2017 (January 2, 2018)
TechCrunch: “On Tuesday Amazon announced that more new, paid members joined Prime worldwide in 2017 than any other year.”

Report: Amazon in discussions with consumer brands about ads on Alexa (January 2, 2018)
Search Engine Land: “CNBC report says product promotions on Alexa are already being tested.”

Empowered consumers are searching for the best and worst brands before they buy (January 2, 2018)
Marketing Land: “With mobile devices, people are searching in real time for negative experiences to make decisions.”

Addressing Multi-Location Brands’ Digital Marketing Pain Points (January 2, 2018)
Street Fight: “Selling local marketing technology and services to multi-location brands continues to be a top challenge facing would-be suppliers.”

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