Daily News: 60+ Local Marketing Predictions, Impact of VAs on Local Search, Local Digital News Pubs

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

60+ Predictions for Local & Location-Based Marketing in 2018 (January 3, 2018)
LSA Insider: “In a new collection of predictions for the local marketing space, agencies, publishers, MarTech providers and advertisers explored what they expect for 2018.”

Will Virtual Assistants Dramatically Change Local Search/Discovery? (January 3, 2018)
LSA Insider: “Is voice search on virtual assistants purely additive or does it disrupt local search in some form?”

Local digital news publishers are ignoring display revenue (January 3, 2018)
Digiday: “Many digital local news publishers already eschew display advertising to focus on branded content and consumer revenue.”

Amazon shipped over 5 billion items with Prime in 2017 (January 2, 2018)
TechCrunch: “On Tuesday Amazon announced that more new, paid members joined Prime worldwide in 2017 than any other year.”

Report: Amazon in discussions with consumer brands about ads on Alexa (January 2, 2018)
Search Engine Land: “CNBC report says product promotions on Alexa are already being tested.”

Empowered consumers are searching for the best and worst brands before they buy (January 2, 2018)
Marketing Land: “With mobile devices, people are searching in real time for negative experiences to make decisions.”

Addressing Multi-Location Brands’ Digital Marketing Pain Points (January 2, 2018)
Street Fight: “Selling local marketing technology and services to multi-location brands continues to be a top challenge facing would-be suppliers.”

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