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Daily News: 6 Reasons to Attend LSA17, Social’s Appeal to SMBs, Chatbots for Customer Service

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

The Many (at Least 6) Reasons You’ll Want to Be at #LSA17 in San Diego (January 13, 2017)
LSA Insider: “You can count on LSA17 for content, networking and to stay ahead of the curve in an increasingly competitive and dynamic market.”

How Social Media Channels Can Appeal To SMBs (January 13, 2017)
MediaPost: “Social media is one of their most valuable brand awareness, customer engagement, marketing and sales tools.”

Chatbots Akin to Real-Life Customer Service (January 13, 2017)
eMarketer: “Retailers find chatbots influence purchases, too.”

Google Testing Website Builder Within Google My Business (January 12, 2017)
Blumenthals: “It seems that the day has finally come when Google is going after the many small businesses that don’t yet have a website or at least a good mobile one.”

5 big things marketers actually have to start doing in 2017 (January 12, 2017)
Marketing Land: “This year, rather than looking around for the next quick fix marketers should look at what has worked in the past and think about how to optimize it further.”

9 Particularly Interesting Digital Marketing Stats From This Week (January 12, 2017)
Adweek: “The Facebook Audience Network, or FAN, now has more than 1 billion people viewing its cross-web advertising every month.”

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