Daily News: 5M Advertisers on Facebook, Retail Isn’t Dead, Interest in Cross-Channel Attribution

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Facebook Has 5 Million Advertisers, Roughly 1.3 Million in the US (April 10, 2017)
LSA Insider: “Nearly 50% of these 5 million advertisers are creating ads on mobile devices.”

Retail is Dead! Long Live Retail! (April 10, 2017)
LSA Insider: “Recent news of multiple store closings has sparked a hot discussion on whether retail as we know it is dead.”

Study: Marketers Renew Interest in Cross-Channel Attribution (April 10, 2017)
eMarketer: “60% of US digital marketing and media practitioners said they expect to be engaged in cross-channel measurement and attribution this year.”

The ‘Influencer Marketing’ Scam (April 10, 2017)
Screenwerk: “Influencer marketing involves walking a tightrope of asking “influencers” to promote your product without paying them directly or by paying them but typically without clear and explicit disclosure of that fact.”

Why Real-time Geofencing Is a Missed Marketing Opportunity for Brands (April 10, 2017)
Street Fight: “Geo-fencing, severely limits the potential of location data and also the reach of a digital campaign.”

Wendy’s Finds Location-Based Search Is ‘Critical’ (April 7, 2017)
GeoMarketing: “What do you do when you start to get hungry? You search for what’s close by.”

Retailers Struggle with Search Marketing Strategies (April 7, 2017)
eMarketer: “Rapidly changing product pages were the biggest challenge, mentioned by 66% of US marketers.”

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