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Daily News: 48 New LSA Members in 2016, SMBs Say AdWords Ineffective, Swirl & Facebook Integration

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Philips, GoDaddy, Entravision, Waze, Scripps & 43 Others Join LSA in 2016 (February 9, 2017)
LSA Insider: “In 2016, LSA welcomed 48 new members, an improvement on the 44 from 2015.”

Data: 40% of SMBs Believe AdWords Not Effective (February 9, 2017)
LSA Insider: “Many SMBs appear to be having poor experiences with paid search.”

Pinterest Launches Visual Discovery Tool (February 9, 2017)
GeoMarketing: “With Pinterest Lens, the image platform’s search and discovery functions have gotten camera-ready too, thanks to artificial intelligence.”

Swirl Launches Direct Facebook Integration for Online-to-Offline Attribution (February 9, 2017)
Street Fight: “Swirl is offering more clarity for retailers, with the launch of a new direct integration between its Mobile Presence Marketing platform and Facebook Ads Manager.”

Square launches dedicated point-of-sale app and service for retail merchants (February 8, 2017)
VentureBeat: “Announced it is launching dedicated tools for retailers to help manage inventory in multiple locations and across unlimited employees.”

In A First, Facebook Overtakes Google Mobile Ad Network In ROI (February 7, 2017)
MediaPost: “Facebook’s mobile ad network emerged as the top-performing advertising network during the second part of 2016.”

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