Daily News: 46% of Portland SMBs Not Mobile-Ready, European CEOs Share Industry Issues, Consumers Skeptical of Online Content

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:

Nearly Half of Portland Businesses Not Ready for Smartphone Consumers (October 13, 2015)
Press Release: “An online audit of 70,228 Portland small and medium-sized businesses (SMBs) by BuzzBoard reveals that almost half (46.2%) don’t have a mobile-ready website.”

What’s Keeping European Local Media Publishers Awake at Night? (October 13, 2015)
LSA Insider: “CEOs from leading European local media publishers shared what they think are the top 3 issues the industry will face in the next 5 years.”

Report: Mobile To Dominate Programmatic Advertising, Leave Desktop In The Dust (October 13, 2015)
Marketing Land: “Mobile programmatic revenues will be 3X those on the PC by 2017.”

Authenticity and Design: How Consumers Feel About Online Content (October 13, 2015)
Marketing Charts: “Most feel that content has become easier to create and more visual, but levels of skepticism regarding the authenticity of content are running high.”

Webinar: Bringing Website Personalization to Small Businesses (October 13, 2015)
LSA Insider: “Join a few of the industry-leading experts in the web development space from Duda as they speak about the increasing need for website personalization by SMBs.”

Rio SEO Announces ‘Search to Sale’ — Because Without a Strategy, a Beacon is ‘Just a Piece of Plastic’ (October 13, 2015)
Mobile Marketing Watch: “The ‘Search to Sale’ module links the online consumer experience with in-store visits and offers brick-and-mortar businesses a scalable, automated way to reach consumers with real-time, location-based contextual offers.”

Despite Deep Linking’s Rise, Search Is Still Set To Lose SMBs To Social Spending (October 12, 2015)
GeoMarketing: “Search advertising dollars are projected to lose revenue share to social media channels as the latter category has become firmly established as a mainstream platform for marketing by SMBs.”

Is It Content or Is It Advertising? (October 12, 2015)
Ad Age: “Content marketing is red hot, but it’s a term that is increasingly ‘overused and underdefined.’”

70% of Fastest Growing Retailers See Beacons As High Value (October 12, 2015)
MediaPost: “The majority of successful retailers expect the Internet of Things to drastically change how companies do business and see beacons as high value for in-store customer communications.”

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