Daily News: 30% of SMBs Can’t Afford Marketing Partner, Location Data News, O2O’s Trillion-Dollar Opportunity

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Survey: Only 30% of SMBs Say They Can’t Afford Marketing Partner (May 20, 2016)
LSA Insider: “A new SMB survey found that only about a third feel that they can’t afford to hire a marketing provider.”

Pitney Bowes Adds Geo-Data And Mapping Tools To Unlock ‘Hidden Business Value’ Behind Every Location (May 19, 2016)
GeoMarketing: “The emphasis is on data visualization to help its clients act on the new location information, Pitney Bowes says.”

Swirl Looks to Close the Digital Divide Between E-Commerce and Physical Stores (May 19, 2016)
Street Fight: “Executives at in-store digital marketing technology provider Swirl believe they can change the way consumers shop.”

Marchex Integrates With Adobe To Improve Return On Ad Spend (May 19, 2016)
MediaPost: “The company says the integration into Marchex Search Analytics delivers 100% keyword attribution for calls placed directly from paid-search ads for an unlimited number of keywords and any campaign structure.”

Location Meets Transaction Data In Cardlytics’ Cross-Device Measurement Push (May 19, 2016)
AdExchanger: “Cardlytics is working with Drawbridge to assess how cross-device exposures affect online and in-store purchases.”

Why Online-to-Offline Commerce Is a Trillion-Dollar Opportunity (May 18, 2016)
Inc: “Until recently, O2O technology simply did not exist. Now it’s a multibillion-dollar industry.”

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