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Daily News: 3 Video Tips, Paid Search Spend Up 22%, Power of Location

Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:

3 Ways for Local Media to Grow Digital Revenues with Video (July 10, 2015)
LSA Insider: “Video is gaining new attention and momentum in a multi-platform world, as consumers increasingly consume video on mobile devices and video proves to be a powerful and engaging ad medium that works across devices and channels.”

Google Maps Hides Search Bar, HERE Struggles To Sell (July 9, 2015)
Search Engine Land: “Google Maps has made some minor changes that improve usability, while Nokia appears to be struggling to sell its mapping service HERE.”

Report: US Paid Search Spend Up 22 Percent In Q2, Google Regains Share Losses (July 9, 2015)
Search Engine Land: “US paid search spend saw double-digit growth for the third straight quarter in Q2, according to IgnitionOne’s latest report, released Thursday.”

GeoMinds: Location Data Is The Key Factor For Driving Retail Foot Traffic (July 9, 2015)
GeoMarketing: “It is not the channel’s potential that is lacking, but rather how mobile tech companies and advertisers use it that needs to be improved.”

Gimbal’s Smaller Battery-Free Beacons Connect Directly To Cash Registers (July 8, 2015)
GeoMarketing: “Gimbal’s latest proximity marketing device is not only miniaturized further, it’s also more ‘plug-and-play’ than many competitors’ models.”

Location Is Everything: Talking Mobile Programmatic With Avazu’s Yi Shi (July 6, 2015)
AdMonsters: “I spoke to Avazu CEO and Founder Yi Shi about how the company will use its APAC upbringing to its advantage in tackling new markets, how technology like beacons is transforming location-based advertising, the potential for mobile web inventory and much more.”

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