Daily News: 3 Local Search Tips for Brands, Amazon’s Marketing API, Salesforce & Google Integration

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

3 Tips to Help Multi-Location Brands Optimize Their Local Search Presence (November 7, 2017)
LSA Insider: “The days of relying on corporate search marketing efforts to trickle down to the local level are over.”

Why Carrier Data Is the Key to Unlocking Mobile Verification (November 7, 2017)
Street Fight: “Brands like P&G are placing new demands on agencies and media providers for increased transparency and accountability.”

Amazon’s ad business will get another boost with the rollout of a new API for self-serve ads (November 7, 2017)
Digiday: “Amazon is beta testing an application programming interface for Amazon Marketing Services, the part of its ad business that encompasses self-served Amazon ads, including its paid search platform.”

Salesforce And Google To Integrate Analytics 360 With Marketing And Sales Clouds (November 6, 2017)
AdExchanger: “Salesforce is partnering with Google for an integration that will enable sales, marketing and advertising data to flow.”

October’s SMB SaaS Venture Deals (November 6, 2017)
Medium: “There were 38 SaaS fundraising deals in the SMB market in October, a slight pickup compared to the 32 deals in September.”

Marketing Technology Budgets Will See Double-Digit Growth Next Year, According to New Report (November 6, 2017)
AdWeek: “Brands are getting serious about customer experience.”

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