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Daily News: $25B Mobile Opportunity, SMBs Seek Marketing Automation

Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:

Study: US Adult Daily Time Spent with Digital Media Grows 2.5 Hours in 5 Years (May 28, 2015)
LSA Insider: “If the average American gets around 7 hours of sleep each night, that leaves them with about 17 ‘active’ hours each day. According KPCB and Mary Meeker’s 2015 Internet Trends Study released this week, a third of that time is spent engaged with digital media. Even more compelling is the rate at which this time spent is growing. Since 2010 the average American adult has added about 2.5 hours of time spent on digital media to their day, increasing, on average, about 30 minutes each year. That is a 75% increase in time spent online compared to five years ago.”

You can now shop local boutiques on Yelp (May 28, 2015)
Mashable: “While you once might have had to travel to get to your favorite boutique’s one location, thanks to review site Yelp, you don’t even have to leave your house any more. Yelp has been the go-to site for business reviews since 2004, with an average of 142 million monthly viewers. Now, it’s partnered with Shoptiques, a website that allows customers to shop 1,500 boutiques from more than 1,000 different cities, to directly buy unique boutique products after reading reviews. The move comes afterrumors of Yelp going up for sale began to swirl.”

Product Videos: All the Cool Brands Are Making Them (May 28, 2015)
eMarketer: “Consumers don’t want to spend time reading about a product; they want videos. And brands that cater to such demands stand to see higher sales and gain loyal customers, according to February 2015 research by Animoto. Among US digital video viewers polled, 62.5% said that companies using video marketing understood how to reach their customers, and 56% believed video was mandatory for company websites. Furthermore, respondents didn’t want to waste time digging through text: Digital video viewers were four times as likely to want to watch a product video than read a description.”

Even Small Businesses Are Ready For Marketing Automation (May 27, 2015)
Ad Age: “Nearly all (98%) of small-business software buyers are shopping for marketing-automation software for the first time, according to a new report by research firm Software Advice, a division of Gartner. The survey found that 47% of small-business buyers are still using manual methods to manage their marketing activities; 17% use industry-specific software; 15% use CRM software; 8% use email marketing software; and only 2% now use marketing automation software.”

Carrefour’s 400pc mobile app engagement jump proves beacons’ supermarket potency (May 26, 2015)
Mobile Commerce Daily: “Multinational retailer Carrefour recently saw a 400 percent increase in mobile application engagement thanks to beacons, pointing to the technology’s ability to significantly influence shoppers when paired with mobile coupons in a supermarket setting. Carrefour teamed up with beacon provider Kontakt.io to roll out the technology in-store and send push notifications to consumers upon arrival, suggest products based on purchases made in the past and also display relevant coupons.”

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