Archive

Daily News: 24-Hour Fitness Case Study, Google Image Search Shows “Product” Label, YouTube Ad Growth

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

How 24-Hour Fitness Lifted Gym Visits 240 Percent (August 3, 2017)
GeoMarketing: “Working with Cuebiq, 24-hour fitness augmented its Clear Channel outdoor campaign to create dynamic ads at different times of the day.”

Not ad creep: Images labeled ‘Product’ in Google Images part of new badges markup (August 3, 2017)
Search Engine Land: “Users searching for products on Google Image search will now notice that sometimes images appearing at the top of the results are labeled with a ‘Product’.”

Months Removed From a Brand-Safety Boycott, YouTube Is Winning Over Top Advertisers Again (August 2, 2017)
AdWeek: “The number of brands participating in Google Preferred, which is live in 20 countries, grew 30 percent in the U.S. between the second quarters of 2016 and 2017.”

Facebook is changing its News Feed to favor websites that load faster (August 2, 2017)
Business Insider: “Facebook announced changes to its News Feed on Wednesday that will cause webpages with faster load times to appear higher in the feed.”

Leave a Reply

(Comment Guidelines)

*

Close

First Name

Last Name

Company Name

Email Address