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Daily News: 2018 Holiday Shopping Trends, Co-op Advertising Objections, Individualization vs. Personalization

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

What 2018 Holiday Shopping Trends Say about Local (January 17, 2019)
LSA Insider: “Online holiday retail spending was up 16.5% vs. 2017 reaching $126 billion according to the “Holiday Recap 2018” from Adobe Digital Insights. While this is strong growth, it represents only about 11% of the $1.1 trillion Deloitte projected would be spent during the 2018 holiday season.”

Overcoming 5 Common Co-op Advertising Objections (January 17, 2019)
LSA Insider: “In a perfect world, every client you come across would agree with all of your proposed co-op advertising plans, allowing you to do whatever you wish with their allocated funds. Unfortunately, this is not a reality and you are more than likely going to come across clients who resist the process.”

In-Housing Is About More Than Programmatic (January 17, 2019)
eMarketer: “In a survey of 412 US client-side marketers conducted by the Association of National Advertisers (ANA), 78% of respondents claimed to use an in-house agency, up from 58% in 2013. (An “in-house agency” is defined as a department, group, or person who has responsibilities that are typically performed by an external advertising or other communications agency.)”

How Savvy Brands Are Getting Mobile Offers Into the Hands of Consumers (January 17, 2019)
Street Fight: “Analysts are predicting a big year for mobile coupons. More than 142 million Americans are expected to use digital coupons by the end of 2019, a number that continues to increase as shoppers shift from desktop to mobile.”

Individualization Vs. Personalization At Retail (January 16, 2019)
MediaPost: “Privacy related to consumer targeting has been a top issue surrounding the Internet of Things. When beacons first hit the marketplace, the great fear was that as shoppers walked into a store, they would be bombarded with highly personalized ads, since the retailer could quickly identify a loyalty shopper courtesy of a loaded mobile app.”

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