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Daily News: 2017 SMB Bootcamp Tour, How Consumers Use Reviews, Brands & Retailers Misaligned

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

LSA’s Small Biz Marketing Bootcamp Continues in 2017: Call for Sponsors (October 31, 2016)
LSA Insider: “The 2017 MarketingBitz Bootcamp (formerly LSA Bootcamp) will make stops in Atlanta, Nashville, New York City, Phoenix and Toronto.”

Survey: After Reading a Good Review, Most Consumers Visit SMB Websites (October 31, 2016)
LSA Insider: “More than 60% use a search engine to find reviews rather than navigating to a particular review site.”

To aid marketing attribution, LeadsRx launches one tracking pixel to rule them all (October 31, 2016)
VentureBeat: “LeadsRx has launched its 2.0 product that includes, among a raft of significant updates, a universal tracking pixel that promises to solve the attribution problem for marketers.”

Report: 93 percent of brands and retailers misaligned, harming omnichannel efforts (October 31, 2016)
Marketing Land: “Brands are spending to drive offline sales, but not partnering with retailers or properly measuring the in-store impact of digital.”

Acquisio Leads the Way in Innovation, Recognized for its Investments in Machine Learning Technology (October 31, 2016)
Press Release: “Award-winning performance marketing solution leverages recent accolades to build out machine learning innovation.”

Survey Offers Traditional Retailers a Mobile Blueprint for Survival (October 29, 2016)
LSA Insider: “83% used their smartphones as part of in-store shopping; only 17% said they didn’t use their smartphones in stores.”

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