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Daily News: 2017 Prediction from GoDaddy, Millennial O2O Behavior, Importance of Data Analysis

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

GoDaddy: Mobile Devices, Connected Home, SSL & Bots Will Gain in 2017 (January 10, 2017)
LSA Insider: “Here are the predictions submitted by Christopher Carfi, director of content marketing at GoDaddy.”

Waze Says Its Crowdsourced Navigation Data Brings Clarity for Marketers (January 10, 2017)
Street Fight: “Understanding what consumers are really up to when they travel around is a crucial next step.”

Millennial Holiday Shoppers Did Their Research Online Before Buying In-Store (January 10, 2017)
eMarketer: “More than half checked prices online before buying in-store.”

72% Of Marketers Say Data Analysis More Important Than Social Media Skills (January 9, 2017)
MediaPost: “Data management is now considered more vital than social media (65%), Web development (31%), graphic design (23%), and search engine optimization (13%).”

Ad Tech Turns Digital Duopoly Into Three-Way Brawl (January 9, 2017)
AdAge: “Amazon, Facebook and Google this year are set to square off in an unprecedented battle for programmatic ad dollars.”

Walgreens Connects Fit-Tech And Rewards — And Boosts Location Sharing In The Process (January 9, 2017)
GeoMarketing: “At CES, Walgreens’ Adam Kmiec talked about the initiative that lets users earn points by walking — and hinted at the company’s plans for omnichannel expansion.”

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