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Daily News: 2017 LSA Award Judges, Coupons Influence Purchases, Possum’s Impact on SERPs

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

All-Star Judging Panel for LSA’s 2017 Ad-to-Action Awards (November 4, 2016)
LSA Insider: “A diverse panel of industry leaders, experts and analysts from across the “local” space, responsible for evaluating entries and selecting winners for the 2017 Ad-to-Action Awards.”

Coupons Are a Major Purchase Influencer (November 4, 2016)
eMarketer: “While other factors do influence US internet users, none come close to the popularity of coupons and discounts.”

Foursquare Licenses Drawbridge’s Cross-Device Identity Data For Location Intelligence (November 4, 2016)
MediaPost: “Drawbridge on Friday announced that Foursquare, a provider of location intelligence, has chosen it as its cross-device identity provider of record.”

Yelp lays off 175 in sales and marketing as it retrenches internationally (November 3, 2016)
TechCrunch: “Yesterday, Yelp revealed plans to lay off 175 people mainly in its international operations in sales and marketing roles.”

Study shows Google’s Possum update changed 64% of local SERPs (November 3, 2016)
Search Engine Land: “New data and insights from a BrightLocal study compared local results before and after Google’s Possum update.”

QuickChek Sets Great Store On Location Data (November 3, 2016)
AdExchanger: “Convenience store chain QuickChek is placing location at the center of its digital strategy.”

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