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Daily News: 2017 Cloud Summit Insights, Marketers Pick Social Over Email, Audience Data Investing

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Recaps from the 2017 SMB Cloud Summit (December 11, 2017)
LSA Insider: “Last week at LSA’s SMB Cloud Summit, speakers explored the future of the SMB market, discussing everything from machine learning to SaaS.”

Social Media Marketing Tops Email in Perceived Effectiveness (December 11, 2017)
MarketingCharts: “Almost one-fifth (18%) of marketers cited social media marketing as the most effective digital marketing tactic for 2018, narrowly edging content marketing (17%).”

Audience Data: Where Marketers Are Investing Their Spending (December 11, 2017)
eMarketer: “US companies will invest more than $20 billion this year on outside data, solutions.”

At Cloud Summit, a Focus on the Transition to SaaS Services (December 11, 2017)
Street Fight: “Key topics for the gathered group include the size of the SaaS market for SMBs, segmentation, sales approaches and tech offerings.”

Which PPC metrics matter? Lessons from half a million keywords (December 8, 2017)
Marketing Land: “Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI).”

DialogTech Integrates with Amazon Connect to Help Contact Centers Convert More Callers to Customers (December 8, 2017)
Press Release: “DialogTech announced a new integration with Amazon Connect and Amazon Lex that provides contact centers with deep, real-time intelligence on inbound calls.”

Automated, multichannel display advertising for small businesses finally coming to fruition (December 7, 2017)
MarTech: “iPromote provides simplified, cross-channel campaign creation based on existing content and creative assets for ‘micro-budgets.’”

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