Daily News: 2017 Ad-to-Action Awards, Social Ads Drive SMB Awareness, Location in 2016

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

App Downloads Aren’t a Barrier to Location Intelligence for July Systems (October 27, 2016)
LSA Insider: “Traditionally, one of the major barriers for location players has been the requirement that consumers have a particular mobile app, with location services turned on.”

Now Accepting Entries to the 2017 Ad-to-Action Awards (October 27, 2016)
LSA Insider: “Today the Local Search Association announced the launch of the fourth annual Ad-to-Action Awards.”

Social Ads Drive Awareness, Revenues for SMBs (October 27, 2016)
eMarketer: “SMBs were about three times as likely to rely on social ads as any other format.”

Foursquare’s Rosenblatt: ‘Location Is the Atomic Unit of Mobile’ (October 27, 2016)
Street Fight: “The data it collects from check-ins and pervasive spatial tracking (opted-in) is what he calls ‘ground truth data.’”

Location In 2016: What Marketers Need To Know About Consumer Attitudes, Data Quality (October 26, 2016)
GeoMarketing: “78 percent of marketers have increased their spending on location-based mobile advertising this year.”

Q3 Reports: Facebook continues to see significant ad spend growth (October 26, 2016)
Marketing Land: “Advertisers are seeing higher engagement rates, even as CPCs trend down.”

Mobile Research Starts The Purchase Cycle; 78% Buy Within The Day (October 26, 2016)
MediaPost: “Once a consumer starts researching products on their smartphone, the actual purchase of a product is pretty closely behind.”

Groupon is buying LivingSocial, plans to downsize business to 15 markets from 27 (October 26, 2017)
TechCrunch: “Groupon announced it would acquire LivingSocial, its onetime big rival that was partly owned by Amazon, for an undisclosed sum.”

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