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Daily News: 2016 LMTS, Facebook Adds ‘Live Location,’ 10 Insights from LSA17, Franchisee vs. SMB

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

2016 Local Media Tracking Study (What’s Inside) (March 27, 2017)
LSA Insider: “LSA released the “top-line results” from the 2016 study which looked at yesterday, past week, past month and past year local media usage.”

Facebook Adds ‘Live Location’ Sharing to Messenger (March 27, 2017)
LSA Insider: “Facebook has added location sharing to Messenger, which follows the introduction of a similar capability by Google Maps last week.”

Top 10 insights on local marketing at LSA17 (March 27, 2017)
Search Engine Land: “Here’s the insights about location marketing and local search from the Local Search Association’s 2017 Annual Conference.”

Research Roundup: Comparing Franchisees and Independent Professionals (March 27, 2017)
Street Fight: “Franchise operators and self-employed professionals are more different than they are similar.”

Note To SMBs: Stop Separating Search And Social Media Marketing (March 27, 2017)
GeoMarketing: “When businesses rely on only one marketing tactic, they tend to miss out on different phases in a shopper’s journey.”

In an Age of Declining Trust, Is Advertising Actually Gaining Ground? (March 27, 2017)
eMarketer: “A new survey finds significantly more consumers say they trust advertising now than said the same three years ago.”

Amazon’s Ambitions Unboxed: Stores for Furniture, Appliances and More (March 25, 2017)
New York Times: “Amazon is exploring the idea of creating stores to sell the kinds of products that shoppers are reluctant to buy over the internet.”

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