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Daily News: $17B in Mobile Paid Search, GoDaddy Tech & Self-Serve, Weather’s Impact on Foot-Traffic

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Data: Paid Search Accounted for 47% of Mobile Ad Spend in 2016 (May 4, 2017)
LSA Insider: “Of the $37 billion spent on mobile, paid search ads represented 47% of the mobile ad spend or roughly $17 billion.”

GoDaddy Balances Tech and Self-Service in a Fragmented Marketplace (May 4, 2017)
Street Fight: “Putting tools for creating websites in front of local businesses does not always mean they will jump to attempt web design for themselves.”

Can Better Weather Forecasting Help Business Locations Boost Foot-Traffic? (May 4, 2017)
GeoMarketing: “xAd discusses how new technology can determine how a week of high humidity or air pressure is helping or hurting foot traffic and sales.”

6 Questions Marketers Need To Answer Before Taking Their Media In-House (May 4, 2017)
AdExchanger: “The client-agency dynamic isn’t perfect, but it does create some helpful mechanisms for scrutinizing decisions and performance.”

Attribution, integration and replication: The challenges facing advertisers in the digital age (May 3, 2017)
ClickZ: “Companies are increasing their budgets on paid search and paid social by significant amounts in 2017, but challenges remain.”

Breakthrough Mobile Marketing Platform Uses Location-Based Data to Deliver Targeted Social Media Advertising (April 24, 2017)
Press Release: “Reveal Mobile’s ‘Social Direct’ leverages beacons and GPS network data to enhance ad campaigns on Facebook, Twitter, Instagram, Google AdWords and more.”

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