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Daily News: 142 Most Searched Business Categories, Amazon Hosting ‘Prime Day’

Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:

Infographic: Top 142 Categories Consumers Searched for in Past Week (July 8, 2015)
LSA Insider: “Looking at the top 142 categories consumers searched for in the past week and the media they used to conduct the search, LSA’s latest Local Media Tracking Study conducted with Burke found that, as expected, media performance varied by category.”

Local Businesses Win at Personalization (July 8, 2015)
eMarketer: “When asked about the areas in which local businesses outperformed national chains, 96% of respondents said they were better at personalizing service.”

Camilyo Offers SMB Marketing Providers All-in-One, Omni-Channel Marketing Platform (July 8, 2015)
LSA Insider: “Where most other platform makers are trying to perfect narrow, focused, siloed solutions, we boldly ventured to make the first ‘Swiss Army Knife’ for local marketing.”

Amazon Says Its Prime Day Will Eclipse Black Friday (July 7, 2015)
Marketing Land: “In honor of Amazon’s 20th anniversary the company is hosting ‘Prime Day.’ It’s a one-day shopping extravaganza on July 15, 2015, which the company says will rival Black Friday.”

Is Deep Linking The New Digital Marketing Battleground? (July 7, 2015)
Marketing Land: “With the introduction of deep linking in iOS 9, Apple is taking on Google in mobile search creating what looks like a new turf war.”

Ebay, Amazon Most Visible Google Search Advertisers (July 7, 2015)
MediaPost: “Ebay.com is the most visible Web site in Google Shopping image-based product listing ads (PLAs), and Amazon is the most visible in Google AdWords text-based paid search advertising, according to data released Tuesday.”

YP Introduces New Way for SMBs to Build Brand Awareness with Relevant Digital Audiences (July 7, 2015)
BusinessWire: “YP, a leading local marketing solutions provider, is launching ypDisplay, a new suite of display advertising solutions to help local businesses build awareness of their brand and reach potential customers even when they aren’t searching for a business.”

4 Responses to “Daily News: 142 Most Searched Business Categories, Amazon Hosting ‘Prime Day’”

  1. Paul says:

    Hi guys , what are the most popular Google searches for business types ..this is data I cannot seem to find?

    eg :

    restaurants , cars , plumbers … etc

    We need to know what the most popular business types are and link these on our website.

  2. Greg Sterling says:

    This is old but relevant: http://searchengineland.com/yp-restaurants-remains-top-local-search-heading-medical-the-top-spending-ad-category-126699. There are probably a bunch more similar datapoints but I don’t have time to chance them down right now.

  3. Greg Sterling says:

    This is international data from Hiya and Samsung:

    Top Category Searches
    Restaurants
    Nightlife
    Food
    Home Services
    Hotels and Travel
    Shopping
    Beauty Services
    Arts
    Auto
    Health

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