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Daily News: 100M Amazon Prime Members, Google’s Search Algorithm Update, Democratizing Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Amazon: 100M Prime Members, More than 300K SMBs Selling on Platform (April 20, 2018)
LSA Insider: “Prime may be the most successful loyalty program ever devised. It has resulted in higher spending and greater shopping frequency among members.”

Google confirms rolling out a broad core search algorithm update earlier this week (April 20, 2018)
Search Engine Land: “Google has confirmed the rumors that there was a Google search algorithm update that took place on Monday.”

Verve™ Hires Mobile Industry Veteran Mark Fruehan to Lead Enterprise Platform Initiatives (April 19, 2018)
Verve: “As EVP, Enterprise Platforms, Fruehan will lead the growth of several key components of Verve’s business including programmatic solutions and the integration of emerging sensor-powered opportunities.”

The Mechanics Of Customer Satisfaction: DMA Study Cites Obstacles And Goals (April 19, 2018)
MediaPost: “Brands are trying to improve their customer experience. But they are hampered by problems ranging from lack of data to siloization, according to “Elevating the Customer Experience.”

Democratizing Data for The Common Good (April 19, 2018)
Acxiom: “We have an opportunity to democratize how data is used in our society by increasing visibility and control for consumers and by ensuring that everyone in our data-driven economy has an equal opportunity to collaborate and thrive.”

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