Daily News: 100 Million Alexa Devices, Why Five-star Reviews Fail to Perform, Chatbot Backlash

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

What Do 100 Million Alexa Devices Mean for the Local Market? (January 7, 2019)
LSA Insider: “Amazon’s Dave Limp revealed in an interview that the company had sold “more than 100 million” Alexa devices through the end of 2018. In August, the online publication The Information reported that internal Amazon documents reflected 50 million Echo device sales at that point.”

Why Five-star Reviews Fail to Perform (and How to Fix Them) (January 7, 2019)
LSA Insider: “Five-star reviews are the holy grail. Let’s say you’re able to produce an avalanche of five-star reviews for your clients. Is it always helpful across the board? Does it always produce the conversion boosting effects clients are looking for? The answer is no. Customer reviews aren’t created equal.”

How marketers can counter chatbot backlash (January 7, 2019)
MarTech Today: “With such a wide variation in chatbot performance, users may begin to avoid the conversational interfaces unless marketers take action.”

Leading local SEO predictions: Reserve with Google will grow, real-time local inventory gets real (January 7, 2019)
Search Engine Land: “Local SEO is has been an under-appreciated discipline in digital marketing. Yet management and optimization of local business content and reviews, including for multi-location brands, directly and indirectly impact trillions of dollars in annual consumer spending.”

It’s post-holiday return season: How marketers can make the best of it (January 4, 2018)
Marketing Land: “The downside of a great retail holiday season? The aftermath of booming returns season. The United Parcel Service (UPS) expected to process 1.3 million returns on January 3 alone.”

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