Cultural Exchange: YPA’s Neg Norton to Speak at EADP in Prague This Week

This week, Neg Norton, president of the Yellow Pages Association, will be speaking at the European Association of Directory Publishers (EADP) Annual Congress in Prague. The EADP congress is the biggest event in Europe dedicated to the directory publishing industry and is expected to draw over 300 attendees.

In his address, “Strength, Courage & Opportunity: The Yellow Pages’ Game plan for Success in a New World,” Neg will be discussing the future of the US industry and what it will take to stay successful in these seas of change.

I think this opportunity really highlights something that we’ve been talking about this year: the fact that we’re all in this together.

Although the European markets are different in many ways, the issues and opportunities currently facing EADP members are very similar to those that YPA members are facing here – media fragmentation, new consumer media habits, changing demographics, new technologies, the tight global economy and evolving environmental movements.

To that end, I think that the EADP has lined up a dynamic list of speakers and topics that US audiences would also be interested in, including:

An Update of the Economic Situation in the Media Industry – A broad economic overview narrowing to the media and directory industries

  • Julian Moore, Head of Media Sector Advisory, RBS, Global Banking and Markets

People Search and Social Networking – Monetizing the Growth

  • Dr. Clemens Riedl, director, studiVZ Ltd
  • Valérie Shwartz, Director, Voice Services and Mobile Internet Business Units, PagesJaunes, FR
  • Geoff Avard, Chief Strategy Officer, Sensis, AU

Leveraging 100 years of Experience in Directory Publishing

  • Peter Buxton, Buxton Independent Consulting, DE
  • Jim Easton, Director, AMR International Ltd, UK
  • Neal Polachek, CEO, The Kelsey Group, US
  • Jesper Simonsen, Partner, JS Consulting ApS, DK

If you aren’t fortunate enough to be heading to Prague, you can see Neal, Neg and a host of others at the Kelsey Group DMS09 next week in Orlando. These are the kind of opportunities that everyone should try to take advantage of, after all our collective future is right around the corner.

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