#CloudSummit: SMB SaaS Disruption Comparable to Mobile’s Impact on Local Search
December 7, 2017 | Contributed by: Joe Morsello
This morning in San Francisco at the SMB Cloud Summit, industry veteran and LSA Tech Adoption Index advisor Neal Polachek presented a forecast for the SMB software-as-a-service (SaaS) sector. One of the biggest takeaways was that SaaS adoption will be as potentially disruptive to the SMB market as smartphones were to local search.
He started his discussion simply describing the impact SMBs have on the US economy, estimating that small businesses drive roughly $7.4 trillion in spending. He added that 48% of all private sector employees (about 58 million) work for SMBs. Clearly, SMBs are critical to the health of the national economy.