#CloudSummit: Machine Learning & AI’s Impact on SMB Marketing
December 11, 2017 | Contributed by: Ben Barney
“If you don’t have a Machine Learning and AI slide in your investor deck, you are not getting funded,” SurePath Capital’s Mark McLeod told the SMB Cloud Summit audience last week, slightly tongue-in-cheek. Earlier in the day there was a discussion of how machine learning and AI would potentially impact the SMB marketing ecosystem.
The session, called “How Will Machine Learning and AI Impact SMB Marketing?” featured speakers from Google, Facebook and iPromote.
Facebook’s Anand Arivukkarasu and Google’s Simone Styr discussed machine learning in the context of Facebook Messenger and Google AdWords. Styr said it was easier to name Google products that didn’t use machine learning than those that did because the technology is now so widely deployed within the company.