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City of San Francisco Repeals Discriminatory Phone Book Ordinance

We are pleased that the San Francisco Board of Supervisors has passed, and the Mayor has signed, an ordinance to repeal the City’s discriminatory phone book ordinance, which effectively banned the distribution of Yellow Pages in San Francisco. The repeal is welcome news for residents who find value in free and easy access to community information, emergency information, and local business listings provided in print Yellow Pages. It is also a win for local businesses that depend on Yellow Pages advertising to drive new customers into their doors.

We believe it doesn’t make sense to deliver a directory to someone who doesn’t want one. Our national consumer choice program, rather than government mandates, is the best approach to ensure consumers can control the delivery of Yellow Pages directories to their homes. Our national opt-out website at www.YellowPagesOptOut.com has been available since 2011 at no cost to taxpayers and without the use of government resources. We will also continue to promote our significant efforts to reduce paper use, to operate sustainably and to support recycling.

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