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Chris Cummings Appointed Chairman of YPA

We announced today at the conference that Christopher Cummings, CEO and equity owner of Marquette Group, has been named chairman of YPA’s board of directors.

Chris is the first YPA chairman to come from one of the association’s CMR (certified marketing representative) member companies.

Chris has more than 25 years of Yellow Pages industry experience. He purchased Marquette Group, an advertising agency specializing in national Yellow Pages programs, in 1996.  He is a founding member of the Association of Directory Marketing (ADM) and served as chair of ADM’s board of directors for six years. He is currently a member of both ADM and YPA boards.

In today’s announcement, Neg Norton, president of YPA, said: “Chris is a distinguished leader in our industry, and YPA is proud to have him as chairman. As the first certified marketing representative member to chair our board, Chris will play a key role in bringing together all YPA members — clients, agencies, publishers, and associates — to chart a new path forward for our industry.”

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