Webinars

Archive for the ‘Webinars’ Category

May 30, 2018

Webinar: Why Every Business Needs a Location-Data Strategy

Location has evolved dramatically from a relatively crude instrument focused on real-time consumer actions to a flexible tool that has an ever-increasing number of use cases. Indeed, location intelligence has become an enabling technology that can answer numerous questions around customers, competitors and product usage and development. The following 2018 survey (n=200 executives) partly illustrates this growing range of uses: LSA’s Place…

Contributed by: Greg Sterling

May 11, 2018

Replay: Local Data Hub – The Future of SMB Websites

Websites are the original digital marketing platform. But for some pundits, their relevance is in doubt given the dominance of Google and Facebook. Do websites – especially small business (SMB) websites – have a role to play anymore? Yes – but it’s changing. During a recent webinar, Greg Sterling of LSA and Matt Matergia of…

Contributed by: Joe Morsello

April 13, 2018

Replay: Elements of an Effective Local Reviews Strategy

Online reviews impact sales and can make or break your reputation or brand. That applies equally to retailers, contractors, dentists and plastic surgeons. In fact, 88% of consumers say they trust reviews as much as personal recommendations. As a result, reviews have become a critical part of local SEO and enterprises large or small must…

Contributed by: Joe Morsello

March 29, 2018

Replay: How Location Data Predicts Retail Closures, Trends & Opportunities

Last year saw the largest number of retail closures in history and 2018 may eclipse it. From Toys ‘R’ Us to Nine West, these failures could have been predicted using location data. For marketers, this same data can also be used to predict positive trends and opportunities to engage with consumers. During this webinar, Cameron…

Contributed by: Joe Morsello

March 2, 2018

Replay: Understanding the Purchase Path & the New Customer Journey

Between technology advances and increasingly savvy consumers, conversion paths are no longer linear. They’ve become much more complex with numerous stops, starts and touchpoints along the way. It’s critical to understand this new more convoluted behavior in order to reach potential customers at the right time with the right message. During a webinar this week,…

Contributed by: Joe Morsello

January 26, 2018

Replay: What Local Marketers Must Know in 2018

In the latest LSA webinar, Mike Blumenthal and David Mihm discussed their predictions for the local marketing space and what they mean for digital agencies and media companies in 2018. Topics included local SEO, Google and GMB, reviews and reputation management, local ads and voice search. In addition to reacting to the predictions in LSA’s…

Contributed by: Joe Morsello

December 13, 2017

Replay: 5 Marketing Services Your Agency Must Provide in 2018

Agencies are faced with an increasing number of platforms and channels to manage on behalf of clients. Trying to do everything can be overwhelming and in some cases ineffective. Instead, agencies must focus on the tactics that drive real value. In a webinar this week, Yext’s Rev Ciancio and Duane Forrester discussed the five things that should…

Contributed by: Joe Morsello

November 27, 2017

Facebook’s O2O Solutions: An Inside Look at Store Visits & Offline Conversions

Last year Facebook announced two solutions to help marketers better understand the impact of Facebook Ads on offline results: Store Visits and Offline Conversions. According to Facebook, thousands of businesses have used the companies Offline Conversions and thousands more across over 12 countries have used Store Visits to measure the impact of their ads on…

Contributed by: Joe Morsello

October 20, 2017

A New Era: SMBs and the Cloud_Shift

Software-as-a-service (SaaS) tools are transforming how small businesses manage HR, payroll, marketing, finances, supply chain, customer engagement and more. New LSA data shows that this shift to “the cloud” is gaining momentum and all SMB marketing services providers will need to consider expanding their product portfolios in order to increase share of wallet and guard…

Contributed by: Joe Morsello

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