Webinars

Archive for the ‘Webinars’ Category

December 20, 2018

Our Top 5 Webinars from 2018

The LSA Webinar Series is an on-going educational resource for the local marketing industry. Our webinars are free to attend and are held regularly to help industry professionals sharpen their skills and learn about the latest developments in the local space. Based on registrations and engagement, here are our top webinars from 2018. The Death of…

Contributed by: LSA Editors

November 16, 2018

Replay: The Online Reputation Gap — What Businesses Think vs. What Consumers Expect

During a recent webinar, LSA’s Greg Sterling and SOCi’s Monica Ho discussed the results of two parallel surveys conducted by both companies, one of online US adults and the other of local business owners and decision makers. The studies aimed to answer the following questions and “bridge the online gap” between business understanding and consumer…

Contributed by: Courtney Dobson

October 19, 2018

Replay: Yelp for Agencies — What You Need to Know

Online reviews continue to be a significant component for many consumers when deciding where to purchase goods and services. Yelp, the popular ratings and review platform that sees an average of 100 million monthly viewers, aims to connect these consumers with the best local businesses in their area, while helping them make informed decisions. The platform’s reach…

Contributed by: Courtney Dobson

September 28, 2018

Replay: How to Stop Worrying about Local Listings & Focus on the Customer Journey

Local listings management is table stakes for businesses big and small. But the way local data is processed by big platforms is complex and often results in inaccurate information, duplicates and other inconsistencies. The result is low visibility, bad location data or a generally less than optimal consumer experience. In a recent LSA webinar, David Turner…

Contributed by: Joe Morsello

September 10, 2018

Replay: Is Automation an Existential Threat to Agencies?

Machine learning and automation are changing the dynamics of delivering marketing services to both small businesses and enterprises alike. Do automated campaign creation and optimization represent “an existential threat”? How should agencies respond and what areas and tasks should they focus on to avoid being commoditized or replaced? During a recent webinar, Greg Sterling of…

Contributed by: Joe Morsello

August 24, 2018

Replay: How Brands Win in Facebook’s New Local-First World

Multi-location brands are missing a major opportunity if they aren’t fully utilizing local Pages for each of their stores, restaurants or business locations. Data show brands will see more engagement and organic reach with a local strategy than with a single, corporate account. But the two strategies are complementary. During a recent webinar, SOCi‘s CMO Monica Ho…

Contributed by: Joe Morsello

August 3, 2018

Replay: How Voice Search is Unraveling Content Marketing as We Know It

During a recent LSA webinar, Collin Holmes from Chatmeter discussed the rapid adoption of voice search and its different aspects, as well as how it’s changing the landscape of content marketing. Voice search is currently available on phones, in cars and on home devices and smart speakers. He dove into what’s being referred to as…

Contributed by: Courtney Dobson

June 22, 2018

Replay: Why Every Business Needs a Location Data Strategy

Technology and data are growth drivers for every major company today — from Disney to Domino’s. Data is key to smart decision-making, and not just about marketing and media. Location data has become a piece of the larger data puzzle and a critical competitive asset. During a webinar this week, Factual‘s Brian Czarny and LSA’s…

Contributed by: Joe Morsello

June 11, 2018

Study: Location a ‘Third Way’ for Marketers Seeking to Diversify

Advertising spend has traditionally followed audiences. That’s why Google and Facebook captured roughly 63% of all digital spending in 2017. However, a new report from Lawless Research, commissioned by Factual, argues that marketers are looking for alternatives and that location-targeted programmatic and other location-data use cases can be that alternative. According to a survey of about…

Contributed by: Joe Morsello

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