Online reviews continue to be a significant component for many consumers when deciding where to purchase goods and services. Yelp, the popular ratings and review platform that sees an average of 100 million monthly viewers, aims to connect these consumers with the best local businesses in their area, while helping them make informed decisions. The platform’s reach…
Local listings management is table stakes for businesses big and small. But the way local data is processed by big platforms is complex and often results in inaccurate information, duplicates and other inconsistencies. The result is low visibility, bad location data or a generally less than optimal consumer experience. In a recent LSA webinar, David Turner…
Machine learning and automation are changing the dynamics of delivering marketing services to both small businesses and enterprises alike. Do automated campaign creation and optimization represent “an existential threat”? How should agencies respond and what areas and tasks should they focus on to avoid being commoditized or replaced? During a recent webinar, Greg Sterling of…
Multi-location brands are missing a major opportunity if they aren’t fully utilizing local Pages for each of their stores, restaurants or business locations. Data show brands will see more engagement and organic reach with a local strategy than with a single, corporate account. But the two strategies are complementary. During a recent webinar, SOCi‘s CMO Monica Ho…
During a recent LSA webinar, Collin Holmes from Chatmeter discussed the rapid adoption of voice search and its different aspects, as well as how it’s changing the landscape of content marketing. Voice search is currently available on phones, in cars and on home devices and smart speakers. He dove into what’s being referred to as…
Technology and data are growth drivers for every major company today — from Disney to Domino’s. Data is key to smart decision-making, and not just about marketing and media. Location data has become a piece of the larger data puzzle and a critical competitive asset. During a webinar this week, Factual‘s Brian Czarny and LSA’s…
Advertising spend has traditionally followed audiences. That’s why Google and Facebook captured roughly 63% of all digital spending in 2017. However, a new report from Lawless Research, commissioned by Factual, argues that marketers are looking for alternatives and that location-targeted programmatic and other location-data use cases can be that alternative. According to a survey of about…
With widespread smartphone adoption and mobile advertising budgets that followed, billions of calls to U.S. businesses are being generated from this online activity. Yet amazingly, many marketers still aren’t optimizing AdWords, Facebook, and display campaigns correctly to drive calls. During a recent webinar, Blair Symes of DialogTech explored how to take the same data-driven approach…
Location has evolved dramatically from a relatively crude instrument focused on real-time consumer actions to a flexible tool that has an ever-increasing number of use cases. Indeed, location intelligence has become an enabling technology that can answer numerous questions around customers, competitors and product usage and development. The following 2018 survey (n=200 executives) partly illustrates this growing range of uses: LSA’s Place…
Websites are the original digital marketing platform. But for some pundits, their relevance is in doubt given the dominance of Google and Facebook. Do websites – especially small business (SMB) websites – have a role to play anymore? Yes – but it’s changing. During a recent webinar, Greg Sterling of LSA and Matt Matergia of…
