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Archive for the ‘Webinars’ Category

September 10, 2018

Replay: Is Automation an Existential Threat to Agencies?

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Machine learning and automation are changing the dynamics of delivering marketing services to both small businesses and enterprises alike. Do automated campaign creation and optimization represent “an existential threat”? How should agencies respond and what areas and tasks should they focus on to avoid being commoditized or replaced? During a recent webinar, Greg Sterling of…

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August 24, 2018

Replay: How Brands Win in Facebook’s New Local-First World

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Multi-location brands are missing a major opportunity if they aren’t fully utilizing local Pages for each of their stores, restaurants or business locations. Data show brands will see more engagement and organic reach with a local strategy than with a single, corporate account. But the two strategies are complementary. During a recent webinar, SOCi‘s CMO Monica Ho…

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August 3, 2018

Replay: How Voice Search is Unraveling Content Marketing as We Know It

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During a recent LSA webinar, Collin Holmes from Chatmeter discussed the rapid adoption of voice search and its different aspects, as well as how it’s changing the landscape of content marketing. Voice search is currently available on phones, in cars and on home devices and smart speakers. He dove into what’s being referred to as…

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June 22, 2018

Replay: Why Every Business Needs a Location Data Strategy

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Technology and data are growth drivers for every major company today — from Disney to Domino’s. Data is key to smart decision-making, and not just about marketing and media. Location data has become a piece of the larger data puzzle and a critical competitive asset. During a webinar this week, Factual‘s Brian Czarny and LSA’s…

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June 11, 2018

Study: Location a ‘Third Way’ for Marketers Seeking to Diversify

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Advertising spend has traditionally followed audiences. That’s why Google and Facebook captured roughly 63% of all digital spending in 2017. However, a new report from Lawless Research, commissioned by Factual, argues that marketers are looking for alternatives and that location-targeted programmatic and other location-data use cases can be that alternative. According to a survey of about…

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June 1, 2018

Replay: The Secret to AdWords, Facebook & Display ROI – Inbound Calls

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With widespread smartphone adoption and mobile advertising budgets that followed, billions of calls to U.S. businesses are being generated from this online activity. Yet amazingly, many marketers still aren’t optimizing AdWords, Facebook, and display campaigns correctly to drive calls. During a recent webinar, Blair Symes of DialogTech explored how to take the same data-driven approach…

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May 30, 2018

Webinar: Why Every Business Needs a Location-Data Strategy

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Location has evolved dramatically from a relatively crude instrument focused on real-time consumer actions to a flexible tool that has an ever-increasing number of use cases. Indeed, location intelligence has become an enabling technology that can answer numerous questions around customers, competitors and product usage and development. The following 2018 survey (n=200 executives) partly illustrates this growing range of uses: LSA’s Place…

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May 11, 2018

Replay: Local Data Hub – The Future of SMB Websites

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Websites are the original digital marketing platform. But for some pundits, their relevance is in doubt given the dominance of Google and Facebook. Do websites – especially small business (SMB) websites – have a role to play anymore? Yes – but it’s changing. During a recent webinar, Greg Sterling of LSA and Matt Matergia of…

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April 13, 2018

Replay: Elements of an Effective Local Reviews Strategy

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Online reviews impact sales and can make or break your reputation or brand. That applies equally to retailers, contractors, dentists and plastic surgeons. In fact, 88% of consumers say they trust reviews as much as personal recommendations. As a result, reviews have become a critical part of local SEO and enterprises large or small must…

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March 29, 2018

Replay: How Location Data Predicts Retail Closures, Trends & Opportunities

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Last year saw the largest number of retail closures in history and 2018 may eclipse it. From Toys ‘R’ Us to Nine West, these failures could have been predicted using location data. For marketers, this same data can also be used to predict positive trends and opportunities to engage with consumers. During this webinar, Cameron…

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