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Archive for the ‘Webinars’ Category

October 11, 2019

Are Brands Fully Optimized for Proximity Search?

Yesterday we wrote about the growing prevalence of unbranded search as a reflection of how consumers’ behavior on the path to purchase is changing, and how brands need to adapt. The context for this conversation arose from last week’s webinar with MomentFeed CEO Nick Hedges called “Proximity Search Optimization is the New Norm,” which outlined…

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October 10, 2019

The New Normal of Unbranded Search

On last week’s LSA webinar with MomentFeed CEO Nick Hedges, “Proximity Search Optimization is the New Norm,” a number cited in the course of the discussion stood out. According to MomentFeed, two-thirds of web searches conducted today are “unbranded”, meaning the consumer did not enter a brand name in the search query. And unbranded search…

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September 28, 2019

New Podcast: “A Drop in the Bucket” with Duda’s Itai Sadan (Video)

In this episode of the Above the Cloud podcast, Duda Co-founder and CEO Itai Sadan talks about the website builder business and how the company plans to use its recent $25 million equity round. This round brings Duda’s fundraising total to $50 million since the company was founded in 2009 by Itai and CTO Amir…

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June 21, 2019

Replay: Never Lead with Facebook — Secrets for More Effective SMB Sales

During the LSA’s most recent webinar, Itamar Shafir and Barry Plaskow of Umbrella discussed how agencies can gain the trust of wary customers, the “360 package,” and the proper sequence for introducing different marketing solutions. The presentation kicked off by discussing the “bliss point,” which happens when the client feels as if their expectations have…

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May 31, 2019

Replay: The Future of Search and Why Local is So Important

During the LSA’s most recent webinar, Duane Forrester of Yext discussed the future of search and the four major trends that are driven by platform change. He explained what the search engines are most focused on, as well as how businesses can prepare themselves to succeed in this evolving environment. Here are each of the…

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May 10, 2019

Replay: Local SEO & Calls — Advanced Strategies to Attract and Convert Customers

During a recent LSA webinar, Mark Aspillera from BrightEdge and Dave McAnally from DialogTech discussed the importance of local SEO, as well as online and offline SEO strategies for marketers that will help increase conversions. To begin, Mark explained the five components that need to be taken into consideration when optimizing websites, which include: Site…

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April 29, 2019

Webinar Tomorrow: How Multi-touch Attribution Helps SMB Retention

The image above is from Gartner; it reflects an ugly, convoluted B2B buyer’s journey. And while B2C consumer journeys may be somewhat less complex, they also involve numerous touchpoints across devices and channels. For example, the following proprietary LSA Local Media Tracking Study data (2018, n=4,000) shows that within the “past month” consumers seeking to…

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April 22, 2019

Webinar: Using Multi-Touch Attribution for Better Client Retention

Despite all the advances in technology over the past several years, most marketers — especially those working with SMBs — are still using a “last touch” attribution model. Multi-touch attribution has been discussed for years but its complexity, data challenges and potential cost (if you use a vendor) inhibit people from pursuing it. Yet we all…

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April 17, 2019

Replay: 2019 State of Location Marketing

During a recent LSA webinar, Charles Laughlin of the LSA’s Tech Adoption Index and Tehsin Daya of Uberall discussed the trends driving local, digital marketing. Based on Charles’ white paper “2019 State of Location Marketing,” the webinar focused on the rising impact of voice, video and syndication. Location marketing by definition is the collection of…

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March 8, 2019

Replay: Getting Local Businesses Voice Search Ready

During a recent LSA webinar, Bernadette Coleman, CEO of Advice Local presented an introduction to voice search, why it’s so important for local businesses and best practices for optimizing for it in 2019. According to Bernadette, voice search very simple — it takes a spoken query, returns a spoke query result or returns a screen query result….

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