Webinars

Archive for the ‘Webinars’ Category

April 22, 2019

Webinar: Using Multi-Touch Attribution for Better Client Retention

Despite all the advances in technology over the past several years, most marketers — especially those working with SMBs — are still using a “last touch” attribution model. Multi-touch attribution has been discussed for years but its complexity, data challenges and potential cost (if you use a vendor) inhibit people from pursuing it. Yet we all…

Contributed by: Greg Sterling

April 17, 2019

Replay: 2019 State of Location Marketing

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During a recent LSA webinar, Charles Laughlin of the LSA’s Tech Adoption Index and Tehsin Daya of Uberall discussed the trends driving local, digital marketing. Based on Charles’ white paper “2019 State of Location Marketing,” the webinar focused on the rising impact of voice, video and syndication. Location marketing by definition is the collection of…

Contributed by: Courtney Dobson

March 8, 2019

Replay: Getting Local Businesses Voice Search Ready

During a recent LSA webinar, Bernadette Coleman, CEO of Advice Local presented an introduction to voice search, why it’s so important for local businesses and best practices for optimizing for it in 2019. According to Bernadette, voice search very simple — it takes a spoken query, returns a spoke query result or returns a screen query result….

Contributed by: Courtney Dobson

January 18, 2019

Replay: Overcoming the All-in-One Sales Challenge

There’s a great deal of buzz being generated regarding the difficulties of selling all-in-one digital marketing solutions to SMBs (small businesses). The challenge lies in showcasing the value of a full-stack solution to these SMB customers without complicating the landscape further. During a recent LSA webinar, Charles Laughlin of LSA’s Tech Adoption Index and Ziv…

Contributed by: Courtney Dobson

December 20, 2018

Our Top 5 Webinars from 2018

The LSA Webinar Series is an on-going educational resource for the local marketing industry. Our webinars are free to attend and are held regularly to help industry professionals sharpen their skills and learn about the latest developments in the local space. Based on registrations and engagement, here are our top webinars from 2018. The Death of…

Contributed by: LSA Editors

November 16, 2018

Replay: The Online Reputation Gap — What Businesses Think vs. What Consumers Expect

During a recent webinar, LSA’s Greg Sterling and SOCi’s Monica Ho discussed the results of two parallel surveys conducted by both companies, one of online US adults and the other of local business owners and decision makers. The studies aimed to answer the following questions and “bridge the online gap” between business understanding and consumer…

Contributed by: Courtney Dobson

October 19, 2018

Replay: Yelp for Agencies — What You Need to Know

Online reviews continue to be a significant component for many consumers when deciding where to purchase goods and services. Yelp, the popular ratings and review platform that sees an average of 100 million monthly viewers, aims to connect these consumers with the best local businesses in their area, while helping them make informed decisions. The platform’s reach…

Contributed by: Courtney Dobson

September 28, 2018

Replay: How to Stop Worrying about Local Listings & Focus on the Customer Journey

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Local listings management is table stakes for businesses big and small. But the way local data is processed by big platforms is complex and often results in inaccurate information, duplicates and other inconsistencies. The result is low visibility, bad location data or a generally less than optimal consumer experience. In a recent LSA webinar, David Turner…

Contributed by: Joe Morsello

September 10, 2018

Replay: Is Automation an Existential Threat to Agencies?

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Machine learning and automation are changing the dynamics of delivering marketing services to both small businesses and enterprises alike. Do automated campaign creation and optimization represent “an existential threat”? How should agencies respond and what areas and tasks should they focus on to avoid being commoditized or replaced? During a recent webinar, Greg Sterling of…

Contributed by: Joe Morsello

August 24, 2018

Replay: How Brands Win in Facebook’s New Local-First World

Multi-location brands are missing a major opportunity if they aren’t fully utilizing local Pages for each of their stores, restaurants or business locations. Data show brands will see more engagement and organic reach with a local strategy than with a single, corporate account. But the two strategies are complementary. During a recent webinar, SOCi‘s CMO Monica Ho…

Contributed by: Joe Morsello

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