Web Presence

Archive for the ‘Web Presence’ Category

November 7, 2017

3 Tips to Help Multi-Location Brands Optimize Their Local Search Presence

After a couple of years of touting a rise in “near-me” queries, Google recently announced that these explicitly local searches have fallen out of favor. The search company was quick to point out that this didn’t mean local searches were decreasing, just that “over the last two years, comparable searches without ‘near me’ have grown…

Contributed by: Sean Flavin

November 6, 2017

Case Study: Small Auto Shop Generates 740 Calls with Search

Single location businesses often find themselves in competition with national chains as well as local shops. This creates a constant challenge to win new business. How can local businesses stand out in situations where they are outspent on advertising and competing against big brand name recognition? This is exactly the challenge that one of our…

Contributed by: Rob Frost-Dean

November 1, 2017

5 Ways to Ensure Your Clients Benefit from Increased Holiday Traffic

The holidays come with more opportunities for sales than any other time of year. The job of local marketers is to help your clients tap into the seasonal traffic. However, it is impossible for you to design personalized marketing campaigns for everyone, especially if you have hundreds of clients. To ensure all your clients benefit,…

Contributed by: Kelly Shelton

October 31, 2017

Impact of Accelerated Mobile Pages on Search Rank & Other AMP Issues

Digital marketers have been creating accelerated mobile pages, better known as AMP, for nearly two years now—although, for the most part, it’s news sites that have benefited. In October 2017, though, Search Engine Land published a case study that showed the benefits of AMP for a retail site, which makes this question more pressing for…

Contributed by: Chris Gregory

October 25, 2017

4 Steps to Local Inbound Marketing Success in 2018

The ways potential clients find local businesses are changing dramatically. However, the marketing funnel for SMBs should remain the same. Google’s Consumer Barometer offers insights into how local consumers use the internet and how they interact with digital assets of SMBs. Using this data, marketers can help local businesses create content and campaigns for each…

Contributed by: Carolyn Lyden

October 20, 2017

The Transient Business (Food Truck) Local Marketing Challenge

If you’ve eaten a burger this year, it’s possible you bought it from a truck. Putting it that way might make it sound a little less than appetizing, food trucks are serving everything from handmade burgers to organic salad, and some are even being awarded Michelin stars. Food trucks are presented with the unique challenge…

Contributed by: Florian Huebner

August 28, 2017

Review Rich Snippets: What They’re For & What They’re Not For

When it comes to ranking, everybody wants to get ahead. Review snippets have become a hot topic of late, and as with any hot topic, there are some common misconceptions that need debunking. Learn how review rich snippets can benefit your clients’ websites, as well as what they can’t accomplish. Quick Crash Course First, here’s…

Contributed by: Kameron Jenkins

July 25, 2017

5 Ways to Break the Barriers of Hyperlocal & Reach New Markets

Hyperlocal—it’s become a buzzword in today’s marketing, and it’s easy to see why. The number of “near me” searches grew more than 130% from 2014 to 2015 (and still climbing), indicating that consumers are more interested in finding the goods and services they need as close to their location as possible. Search is adjusting to…

Contributed by: Kameron Jenkins

July 24, 2017

Do SMBs Care About Branding? Here’s 3 Reasons Why They Should

I work in the corporate marketing department of RevLocal, where we discuss branding every day. However, our local business clients don’t always think of branding as high priority. Maybe it never crosses their minds. Maybe they think branding is pointless if their businesses will never get to Coca-cola, Apple or Google level branding. Whatever their…

Contributed by: Isabella Andersen

July 17, 2017

Tapping into Social Advertising for Local Businesses

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It’s no secret that social advertising is quickly growing with Google and Facebook accounting for approximately 65% of total digital advertising spend and 90% of the growth. Local businesses are increasingly looking to add social to their digital advertising mix, but often don’t have the expertise or time to do so. This creates a huge…

Contributed by: Kris Barton

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