Web Presence

Archive for the ‘Web Presence’ Category

February 20, 2018

4 Ways Google’s Speed Update May Change Your Agency’s Offerings

Whenever Google announces a new ranking factor, it’s important for digital marketing professionals to try to determine how much this factor will change how they can best serve their clients. And, on January 17, 2018, Google made one of those announcements, sharing that page speed will — effective in July 2018 — become a ranking…

Contributed by: Chris Gregory

February 6, 2018

GoDaddy’s Website Builder Is First to Integrate with Google My Business

Today GoDaddy announced an integration between its website development service GoCentral with Google My Business (GMB). The first coupling between a website builder and GMB, the integration provides SMBs with an avenue for creating a website, while simultaneously constructing a GMB listing. The pairing offers a means for SMBs to increase their brand identity, gain…

Contributed by: Courtney Dobson

January 30, 2018

3 Charts: Understanding Research Online, Buy Offline Behavior

In 2015, Deloitte expected 64 cents of every dollar from in-store sales to be influenced by the internet that year. Over two years later and the impact of digital media on the path-to-purchase continues to evolve, with slightly different paths when it comes to purchasing from a brick and mortar location vs. a service area business….

Contributed by: Joe Morsello

January 23, 2018

5 Types of Data That Should Drive Your Local Digital Marketing Strategy

Digital marketing is most often based on data-driven decisions. From online behavior (clicks, dwell time, etc.) to complex search algorithms, marketers view almost every online interaction as a piece or source of data. But when we talk about data in the local marketing context, what do we mean? One standard response is the familiar “it…

Contributed by: Matt Matergia

January 18, 2018

Advice for Agencies On How to Help Startups With Their SEO

So you are sitting in your office, daydreaming about the beauty of keywords and internal links as an SEO expert surely does, and two young professionals come walking in. Why are they there? They need help with their digital marketing and raising their rankings on search engines. This has led to them coming through your…

Contributed by: Kelly Shelton

January 17, 2018

Measuring the Influence of Local Organizations Entails Multiple Metrics

Local marketing channels are difficult to scale, and they’re even harder to measure. (No wonder automation is taking over.) When every city is a unique marketplace, understanding the scope of individual organizations is a complex process. Local partnerships can be even more involved, since they encompass multiple touch points: in-person branding, social media marketing, etc….

Contributed by: Megan Hannay

January 5, 2018

5 Google My Business Myths Debunked

Many businesses want to rank in the coveted “map pack”—or the map section of the search engine results page (SERP) that shows local business results—but not every business qualifies. Those that do qualify must adhere to specific guidelines for representing their businesses on Google, or risk suspension. As an online marketing professional, it’s important to…

Contributed by: Kameron Jenkins

December 20, 2017

How the Repeal of Net Neutrality Could Impact Local Advertisers

The Federal Communication Commission (FCC) voted last week to repeal net neutrality regulations. In 2015, the FCC passed the net neutrality mandate classifying internet service providers (ISPs) as “common carriers,” which required them to treat all internet traffic equally. This latest decision reversed that by classifying ISPs as “information services” which means they can block…

Contributed by: Sean Flavin

December 19, 2017

Study: Top 5 Most Effective Digital Channels for Marketers

Email has long been seen as the most effective digital marketing tactic by many marketers. While some believe it still is, a new study argues there’s less of a consensus today. According to a survey of 271 marketing influencers, 18% said social media was the most effective digital marketing channel. Following that was content marketing…

Contributed by: Joe Morsello

December 18, 2017

How to Use Location Marketing to Drive Holiday Retail Traffic

The “biggest shopping day of the year” came and went, and instead of the skyrocketing sales, some brands felt it was less Black Friday and more Blue Monday. So how do you ensure that you build momentum for the coming holiday season? Here are the top 3 ways to maximize holiday sales using location marketing….

Contributed by: Florian Huebner

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