Web Presence

Archive for the ‘Web Presence’ Category

January 5, 2018

5 Google My Business Myths Debunked

Many businesses want to rank in the coveted “map pack”—or the map section of the search engine results page (SERP) that shows local business results—but not every business qualifies. Those that do qualify must adhere to specific guidelines for representing their businesses on Google, or risk suspension. As an online marketing professional, it’s important to…

Contributed by: Kameron Jenkins

December 20, 2017

How the Repeal of Net Neutrality Could Impact Local Advertisers

The Federal Communication Commission (FCC) voted last week to repeal net neutrality regulations. In 2015, the FCC passed the net neutrality mandate classifying internet service providers (ISPs) as “common carriers,” which required them to treat all internet traffic equally. This latest decision reversed that by classifying ISPs as “information services” which means they can block…

Contributed by: Sean Flavin

December 19, 2017

Study: Top 5 Most Effective Digital Channels for Marketers

Email has long been seen as the most effective digital marketing tactic by many marketers. While some believe it still is, a new study argues there’s less of a consensus today. According to a survey of 271 marketing influencers, 18% said social media was the most effective digital marketing channel. Following that was content marketing…

Contributed by: Joe Morsello

December 18, 2017

How to Use Location Marketing to Drive Holiday Retail Traffic

The “biggest shopping day of the year” came and went, and instead of the skyrocketing sales, some brands felt it was less Black Friday and more Blue Monday. So how do you ensure that you build momentum for the coming holiday season? Here are the top 3 ways to maximize holiday sales using location marketing….

Contributed by: Florian Huebner

December 13, 2017

Replay: 5 Marketing Services Your Agency Must Provide in 2018

Agencies are faced with an increasing number of platforms and channels to manage on behalf of clients. Trying to do everything can be overwhelming and in some cases ineffective. Instead, agencies must focus on the tactics that drive real value. In a webinar this week, Yext’s Rev Ciancio and Duane Forrester discussed the five things that should…

Contributed by: Joe Morsello

December 13, 2017

Study: How GMB Impacts 65,000 Locations, 100 Brands, 17 Industries

Try searching for “shoe store” or “local gallery” online – with so many options that could pop up, business owners need to be sure that their stores and offices are as close to the top of the search results page as possible. Search boss Google knows this, and the company created a dedicated tool for…

Contributed by: Mireya Prado

December 11, 2017

#CloudSummit: GoDaddy Expanding Product Portfolio with Cloud-Tech

At the 2017 SMB Cloud Summit, GoDaddy’s SVP of Productivity, Irana Wasti, had an insightful conversation with Local Search Association’s VP of Strategy and Insights, Greg Sterling about the small business ecosystem. Specifically, they talked about the impact of mobile productivity applications on the SMB market and what GoDaddy is doing in this area. GoDaddy continues…

Contributed by: Ryan Fawcett

November 20, 2017

SMB Websites Can’t Be Replaced by Earned & Paid Media – Here’s Why

Last year a survey from Capital One found that 61% of SMBs were utilizing social media for their business while only 56% had a company website. Furthermore, the survey found 32% said increasing advertising and marketing efforts would best improve business, with only 14% saying the same about creating a website. SMBs’ social media pages…

Contributed by: Matt Matergia

November 7, 2017

3 Tips to Help Multi-Location Brands Optimize Their Local Search Presence

After a couple of years of touting a rise in “near-me” queries, Google recently announced that these explicitly local searches have fallen out of favor. The search company was quick to point out that this didn’t mean local searches were decreasing, just that “over the last two years, comparable searches without ‘near me’ have grown…

Contributed by: Sean Flavin

November 6, 2017

Case Study: Small Auto Shop Generates 740 Calls with Search

Single location businesses often find themselves in competition with national chains as well as local shops. This creates a constant challenge to win new business. How can local businesses stand out in situations where they are outspent on advertising and competing against big brand name recognition? This is exactly the challenge that one of our…

Contributed by: Rob Frost-Dean

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