Agencies are faced with an increasing number of platforms and channels to manage on behalf of clients. Trying to do everything can be overwhelming and in some cases ineffective. Instead, agencies must focus on the tactics that drive real value. In a webinar this week, Yext’s Rev Ciancio and Duane Forrester discussed the five things that should…
Try searching for “shoe store” or “local gallery” online – with so many options that could pop up, business owners need to be sure that their stores and offices are as close to the top of the search results page as possible. Search boss Google knows this, and the company created a dedicated tool for…
At the 2017 SMB Cloud Summit, GoDaddy’s SVP of Productivity, Irana Wasti, had an insightful conversation with Local Search Association’s VP of Strategy and Insights, Greg Sterling about the small business ecosystem. Specifically, they talked about the impact of mobile productivity applications on the SMB market and what GoDaddy is doing in this area. GoDaddy continues…
Last year a survey from Capital One found that 61% of SMBs were utilizing social media for their business while only 56% had a company website. Furthermore, the survey found 32% said increasing advertising and marketing efforts would best improve business, with only 14% saying the same about creating a website. SMBs’ social media pages…
After a couple of years of touting a rise in “near-me” queries, Google recently announced that these explicitly local searches have fallen out of favor. The search company was quick to point out that this didn’t mean local searches were decreasing, just that “over the last two years, comparable searches without ‘near me’ have grown…
Single location businesses often find themselves in competition with national chains as well as local shops. This creates a constant challenge to win new business. How can local businesses stand out in situations where they are outspent on advertising and competing against big brand name recognition? This is exactly the challenge that one of our…
The holidays come with more opportunities for sales than any other time of year. The job of local marketers is to help your clients tap into the seasonal traffic. However, it is impossible for you to design personalized marketing campaigns for everyone, especially if you have hundreds of clients. To ensure all your clients benefit,…
Digital marketers have been creating accelerated mobile pages, better known as AMP, for nearly two years now—although, for the most part, it’s news sites that have benefited. In October 2017, though, Search Engine Land published a case study that showed the benefits of AMP for a retail site, which makes this question more pressing for…
The ways potential clients find local businesses are changing dramatically. However, the marketing funnel for SMBs should remain the same. Google’s Consumer Barometer offers insights into how local consumers use the internet and how they interact with digital assets of SMBs. Using this data, marketers can help local businesses create content and campaigns for each…
If you’ve eaten a burger this year, it’s possible you bought it from a truck. Putting it that way might make it sound a little less than appetizing, food trucks are serving everything from handmade burgers to organic salad, and some are even being awarded Michelin stars. Food trucks are presented with the unique challenge…
