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Archive for the ‘Web Presence’ Category

May 30, 2018

How to Talk to Clients about Their Websites

Imagine you have an appointment with a potential new client who is looking for small business marketing services. A week or two before you are supposed to meet in person, you decide to take a look at what the client already has going on, including the website. You lean back in your chair to relax…

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May 21, 2018

Introducing a Google My Business Performance Benchmark

What exactly is Google My Business (GMB) page doing for businesses? For many companies, the answer is simply, “I cover my bases with Google.” I understand that answer. I hear it all the time. But no business should ever operate on gut feel. A GMB listing takes time to set up and manage effectively. Marketers…

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May 11, 2018

Replay: Local Data Hub – The Future of SMB Websites

Websites are the original digital marketing platform. But for some pundits, their relevance is in doubt given the dominance of Google and Facebook. Do websites – especially small business (SMB) websites – have a role to play anymore? Yes – but it’s changing. During a recent webinar, Greg Sterling of LSA and Matt Matergia of…

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April 26, 2018

Square Buys Weebly for $365 Million to Offer Websites to SMBs (+ More)

Square is buying website creator Weebly. Weebly has free and paid website products. The transaction is valued at $365 million, comprised of a mix of cash and Square stock. Square said in its press release that it will now be able to offer “one cohesive solution to start or grow an omnichannel business”: Today, it…

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April 26, 2018

New Report: The Future of SMB Websites as ‘Local Data Hubs’

Small business websites are extremely important to the consumer path the purchase. Recent LSA data found that 71% of US consumers used a company website in the past month to obtain local business information. This was the second most used channel for local discovery behind only search engines. Despite this, the SMB website’s relevance is…

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April 13, 2018

Replay: Elements of an Effective Local Reviews Strategy

Online reviews impact sales and can make or break your reputation or brand. That applies equally to retailers, contractors, dentists and plastic surgeons. In fact, 88% of consumers say they trust reviews as much as personal recommendations. As a result, reviews have become a critical part of local SEO and enterprises large or small must…

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March 26, 2018

Survey: 50% of SMBs ‘DIT’ Their Websites

Despite the prominence of search and social media for local discovery, consumers continue to utilize and rely on websites on the local path to purchase. A new 2018 LSA study found that 71% of consumer have used a company website in the last month to access local information (products, services, hours, location, etc.). Additionally, 25% said…

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March 19, 2018

How Multi-Location Brands Can Optimize Websites for Voice Search Results

When it comes to media adoption, consumers are a little like speedboats — adapting quickly to the changing currents, ready to go in a different direction and try new paths. Brands, on the other hand, can be more like tanker ships – changing directions slowly, hesitant to change faster than a few degrees at a time….

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March 14, 2018

Google to Display Women-Led Attribute in Map & Search Results

March 8 was International Women’s Day, a global day celebrating the social, economic, cultural and political achievements of women. To coincide with that event, Google announced that map and search results will make it easier to identify women-led businesses. The attribute is connected directly to the Google My Business dashboard. The attribute, a female gender…

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March 6, 2018

Study: 97% of SMBs DIY Marketing, Most Don’t Get It

Based on several studies, the do-it-yourself (DIY) approach to marketing appears to be the norm among small businesses. While it may be the norm, it isn’t necessarily the most effective approach and new data suggest that many small businesses may be overlooking or unaware of critical components of the local marketing mix. According to Brandmuscles’s…

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