Web Presence

Archive for the ‘Web Presence’ Category

March 26, 2018

Survey: 50% of SMBs ‘DIT’ Their Websites

Despite the prominence of search and social media for local discovery, consumers continue to utilize and rely on websites on the local path to purchase. A new 2018 LSA study found that 71% of consumer have used a company website in the last month to access local information (products, services, hours, location, etc.). Additionally, 25% said…

Contributed by: Joe Morsello

March 19, 2018

How Multi-Location Brands Can Optimize Websites for Voice Search Results

When it comes to media adoption, consumers are a little like speedboats — adapting quickly to the changing currents, ready to go in a different direction and try new paths. Brands, on the other hand, can be more like tanker ships – changing directions slowly, hesitant to change faster than a few degrees at a time….

Contributed by: Sean Flavin

March 14, 2018

Google to Display Women-Led Attribute in Map & Search Results

March 8 was International Women’s Day, a global day celebrating the social, economic, cultural and political achievements of women. To coincide with that event, Google announced that map and search results will make it easier to identify women-led businesses. The attribute is connected directly to the Google My Business dashboard. The attribute, a female gender…

Contributed by: Courtney Dobson

March 6, 2018

Study: 97% of SMBs DIY Marketing, Most Don’t Get It

Based on several studies, the do-it-yourself (DIY) approach to marketing appears to be the norm among small businesses. While it may be the norm, it isn’t necessarily the most effective approach and new data suggest that many small businesses may be overlooking or unaware of critical components of the local marketing mix. According to Brandmuscles’s…

Contributed by: Joe Morsello

February 20, 2018

4 Ways Google’s Speed Update May Change Your Agency’s Offerings

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Whenever Google announces a new ranking factor, it’s important for digital marketing professionals to try to determine how much this factor will change how they can best serve their clients. And, on January 17, 2018, Google made one of those announcements, sharing that page speed will — effective in July 2018 — become a ranking…

Contributed by: Chris Gregory

February 6, 2018

GoDaddy’s Website Builder Is First to Integrate with Google My Business

Today GoDaddy announced an integration between its website development service GoCentral with Google My Business (GMB). The first coupling between a website builder and GMB, the integration provides SMBs with an avenue for creating a website, while simultaneously constructing a GMB listing. The pairing offers a means for SMBs to increase their brand identity, gain…

Contributed by: Courtney Dobson

January 30, 2018

3 Charts: Understanding Research Online, Buy Offline Behavior

In 2015, Deloitte expected 64 cents of every dollar from in-store sales to be influenced by the internet that year. Over two years later and the impact of digital media on the path-to-purchase continues to evolve, with slightly different paths when it comes to purchasing from a brick and mortar location vs. a service area business….

Contributed by: Joe Morsello

January 23, 2018

5 Types of Data That Should Drive Your Local Digital Marketing Strategy

Digital marketing is most often based on data-driven decisions. From online behavior (clicks, dwell time, etc.) to complex search algorithms, marketers view almost every online interaction as a piece or source of data. But when we talk about data in the local marketing context, what do we mean? One standard response is the familiar “it…

Contributed by: Matt Matergia

January 18, 2018

Advice for Agencies On How to Help Startups With Their SEO

So you are sitting in your office, daydreaming about the beauty of keywords and internal links as an SEO expert surely does, and two young professionals come walking in. Why are they there? They need help with their digital marketing and raising their rankings on search engines. This has led to them coming through your…

Contributed by: Kelly Shelton

January 17, 2018

Measuring the Influence of Local Organizations Entails Multiple Metrics

Local marketing channels are difficult to scale, and they’re even harder to measure. (No wonder automation is taking over.) When every city is a unique marketplace, understanding the scope of individual organizations is a complex process. Local partnerships can be even more involved, since they encompass multiple touch points: in-person branding, social media marketing, etc….

Contributed by: Megan Hannay

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