Web Presence

Archive for the ‘Web Presence’ Category

December 19, 2018

What Are the Most Important Website Features to Consumers?

There’s an intensifying debate about the value and role of websites. Some marketers argue that websites (especially SMB sites) have become irrelevant because of Google My Business and other major consumer sites such as Facebook and Amazon. Others say, however, that websites serve as “data hubs,” which provide accurate information to Google, Bing and other…

Contributed by: LSA Editors

October 19, 2018

How to Help Clients Turn Tricky Trolls into Positive Reviews

The Halloween season has scares to spare, but nothing probably sends chills down a client’s spine like a monstrously bad online review. What can you do to take the fright out of a customer’s negative response for your small business clients? We can show you! Why Reviews Matter So Much for Businesses Online reviews are…

Contributed by: Kelly Shelton

July 12, 2018

Implement Google Seller Ratings to Drive Incremental Performance

Sometimes the most valuable tools to improve your digital marketing performance are hiding in plain sight. Such is the case with Google Seller Ratings (GSR). Google Seller Ratings are a Google AdWords (soon-to-be-known as Google Ads) extension that automatically displays your business’s average rating alongside your ads. Google says that ads with GSR achieve a…

Contributed by: Jon Schepke

June 20, 2018

Stop Selling Traditional Websites, Sell SMBs a Future Online

There is no alternative to a small business (SMB) website, though some marketers may argue this is the case. While Google My Business and Facebook are critical to any digital presence, new tech, features and capabilities are allowing for more dynamic, customer-focused websites, central to the marketing stack. And aside from creating a catchy headline,…

Contributed by: Matt Matergia

June 19, 2018

The Future Success of Your Brand Depends on the Voice of Your Customer

In a data-driven world, brands require a more comprehensive, data-driven approach to managing their reputations. Most large brands I know view reputation management as the process of managing online ratings and reviews. And indeed having a system of soliciting and managing customer ratings/reviews is important. Ratings/reviews are the lifeblood of your reputation. The more reviews…

Contributed by: Jon Schepke

June 14, 2018

How to Ensure Your Clients Choose the Right Domain Name (and What to Do if They Don’t)

Domain names are more critical than many people realize. They play a central role in brand image and influence how easy it is for customers to find a business online. Plus, they can be important for ranking well on search engines. This is true even for businesses that have a physical brick-and-mortar location. After all,…

Contributed by: Kelly Shelton

May 30, 2018

How to Talk to Clients about Their Websites

Imagine you have an appointment with a potential new client who is looking for small business marketing services. A week or two before you are supposed to meet in person, you decide to take a look at what the client already has going on, including the website. You lean back in your chair to relax…

Contributed by: Kelly Shelton

May 21, 2018

Introducing a Google My Business Performance Benchmark

What exactly is Google My Business (GMB) page doing for businesses? For many companies, the answer is simply, “I cover my bases with Google.” I understand that answer. I hear it all the time. But no business should ever operate on gut feel. A GMB listing takes time to set up and manage effectively. Marketers…

Contributed by: Jon Schepke

May 11, 2018

Replay: Local Data Hub – The Future of SMB Websites

Websites are the original digital marketing platform. But for some pundits, their relevance is in doubt given the dominance of Google and Facebook. Do websites – especially small business (SMB) websites – have a role to play anymore? Yes – but it’s changing. During a recent webinar, Greg Sterling of LSA and Matt Matergia of…

Contributed by: Joe Morsello

April 26, 2018

Square Buys Weebly for $365 Million to Offer Websites to SMBs (+ More)

Square is buying website creator Weebly. Weebly has free and paid website products. The transaction is valued at $365 million, comprised of a mix of cash and Square stock. Square said in its press release that it will now be able to offer “one cohesive solution to start or grow an omnichannel business”: Today, it…

Contributed by: Greg Sterling

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