Web Presence

Archive for the ‘Web Presence’ Category

May 10, 2019

Replay: Local SEO & Calls — Advanced Strategies to Attract and Convert Customers

During a recent LSA webinar, Mark Aspillera from BrightEdge and Dave McAnally from DialogTech discussed the importance of local SEO, as well as online and offline SEO strategies for marketers that will help increase conversions. To begin, Mark explained the five components that need to be taken into consideration when optimizing websites, which include: Site…

Contributed by: Courtney Dobson

April 11, 2019

How to Execute an SEO Campaign Gut Check

The longer you work in the digital marketing field, the more proficient you typically become at helping your clients, and the more marketing savvy you are about your clients’ specific industries. Here’s what else can happen. All begins to feel so natural that you sometimes go on autopilot. So, this post will offer up a…

Contributed by: Chris Gregory

March 25, 2019

Advising SMBOs: Google’s Push Toward Quality Content

It used to be easy to rank high on Google. Gone are the days of gaming the system, and for some digital marketers, this might be a bummer. In 2019, it’s going to take more thought and time to get to the top of SERPs, as Google is working to rank more content that is…

Contributed by: Caz Bevan

March 14, 2019

Study: As SMBs Grow Online Sales, Amazon the Top Third-Party Channel

Data show that 62% of consumers with internet access shop online at least once per month. A new survey from Insureon and Manta shows that many SMBs are starting to understand the importance of having an e-commerce presence to reach these online buyers. The survey of over 2,000 SMB owners revealed that 76% believe online…

Contributed by: Courtney Dobson

February 6, 2019

Report: Inaccurate Local Listings = Lost Sales

Though the consumer journey is more variable and complex than ever, it’s clear that shoppers conduct online research before almost every offline purchase. The data confirms this. LSA research shows 70% of adults do internet research “every time” or “almost every time” before buying. During this process, consumers expect to find the accurate local business…

Contributed by: LSA Editors

February 1, 2019

The Website User Experience: What Matters Most?

Despite the growing perception that websites no longer matter, consumers do value websites and have strong opinions about how they should function. A new study of 1,013 US consumers from Blue Fountain Media UX revealed consumer views on privacy, retail and e-commerce and website content. Keeping websites current is critical; 81% of consumers “think less…

Contributed by: Courtney Dobson

December 19, 2018

What Are the Most Important Website Features to Consumers?

There’s an intensifying debate about the value and role of websites. Some marketers argue that websites (especially SMB sites) have become irrelevant because of Google My Business and other major consumer sites such as Facebook and Amazon. Others say, however, that websites serve as “data hubs,” which provide accurate information to Google, Bing and other…

Contributed by: LSA Editors

October 19, 2018

How to Help Clients Turn Tricky Trolls into Positive Reviews

The Halloween season has scares to spare, but nothing probably sends chills down a client’s spine like a monstrously bad online review. What can you do to take the fright out of a customer’s negative response for your small business clients? We can show you! Why Reviews Matter So Much for Businesses Online reviews are…

Contributed by: Kelly Shelton

July 12, 2018

Implement Google Seller Ratings to Drive Incremental Performance

Sometimes the most valuable tools to improve your digital marketing performance are hiding in plain sight. Such is the case with Google Seller Ratings (GSR). Google Seller Ratings are a Google AdWords (soon-to-be-known as Google Ads) extension that automatically displays your business’s average rating alongside your ads. Google says that ads with GSR achieve a…

Contributed by: Jon Schepke

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